“The Chinese stole my stuff! They just drove down the road, passed our factory, and copied our trademark. It took us two and a half years and $5,000 to get it back,” said one executive. –p.57

 inventions or other discoveries that have been registered with government authorities for sale or use by their owners  patent  trademark  copyright (look in book)

 the official legal right to make or sell an invention for a particular number of years  patent registration in the U.S.  NO protection in other countries  register all IP rights in each country you plan to do business  registration is EXPENSIVE

 a name or a symbol which is put on a product to show that it is made by a particular producer and which cannot be legally used by any other producer  less costly and time consuming than patent registration

 the legal right to control the production and selling of a book, play, film, photograph or piece of music  look in book for example