4. Lesson Objectives To be able to explain what is meant by invention and innovation To be able to explain what is meant by invention and innovation To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors

5. The Outdoor Arcade Game Chair Watch the video Watch the video Identify good points Identify good points Identify any bad points Identify any bad points Assume market research indicates strong demand for the product. What steps would need to be taken to produce a version that could be sold Assume market research indicates strong demand for the product. What steps would need to be taken to produce a version that could be sold

6. Invention vs Innovation Invention : “The discovery of new processes and potential new products, typically after a period of research” Invention : “The discovery of new processes and potential new products, typically after a period of research” Innovation: “The process of transforming inventions in to products that can be sold to customers” Innovation: “The process of transforming inventions in to products that can be sold to customers”

7. Watch this video about Dyson What problem did James Dyson identify that inspired his vacuum cleaner invention? What problem did James Dyson identify that inspired his vacuum cleaner invention? How do Dyson protect their ideas from being copied by others? How do Dyson protect their ideas from being copied by others? Why is it so important to identify all the problems through prototypes and testing? Why is it so important to identify all the problems through prototypes and testing? If Dyson protected their bagless vacuum cleaner, why are other firms able to make and sell bagless cleaners now? If Dyson protected their bagless vacuum cleaner, why are other firms able to make and sell bagless cleaners now?

8. Protecting ideas - Patent Protects inventions of new products or processes. Protects inventions of new products or processes. Able to take anyone to court that copies the idea. Able to take anyone to court that copies the idea. Register with the ‘Intellectual Property Office’ Register with the ‘Intellectual Property Office’ Last 20 years from when granted Last 20 years from when granted

9. Could it be illegal to copy a dance?

10. Protecting ideas - Copyright This is used for films, books and music This is used for films, books and music Gives the right to produce, control and copy the work to the person or company that produced it. Gives the right to produce, control and copy the work to the person or company that produced it. Anyone copying it without permission can be sued. Anyone copying it without permission can be sued. Lasts longer than patents. An author’s work is protected for their lifetime, plus another 70 years from their death Lasts longer than patents. An author’s work is protected for their lifetime, plus another 70 years from their death

11. Name the Brand

12. Protecting Ideas - Trademark A name of a product or business that cannot be copied e.g. Coca Cola A name of a product or business that cannot be copied e.g. Coca Cola Also applies to symbols/logos/colours Also applies to symbols/logos/colours

13. Protecting ideas - Patent Protects inventions of new ______ or ________. Protects inventions of new ______ or ________. Able to take anyone to court that ______ the idea. Able to take anyone to court that ______ the idea. Register with the ‘Intellectual _______ Office’ Register with the ‘Intellectual _______ Office’ Last ___ years from when granted Last ___ years from when granted

14. Protecting ideas - Copyright This is used for_____, _____ and ______ This is used for_____, _____ and ______ Gives the right to produce, ______ and _____ the work to the person or company that produced it. Gives the right to produce, ______ and _____ the work to the person or company that produced it. Anyone copying it without permission can be _____. Anyone copying it without permission can be _____. Lasts longer than patents. E.g. An author’s work is protected for their _______, plus another ____ years from their death Lasts longer than patents. E.g. An author’s work is protected for their _______, plus another ____ years from their death

15. Protecting Ideas - Trademark A name of a _______ or _______ that cannot be copied e.g. Coca Cola A name of a _______ or _______ that cannot be copied e.g. Coca Cola Also applies to _______ and ______ logos Also applies to _______ and ______ logos

16. Match the method of protection with the person/item Patent Copyright Trademark

17. Tread carefully! Not just about protecting the intellectual property of your business Not just about protecting the intellectual property of your business Entrepreneurs need to take care that they don’t infringe the patents, copyright or trademarks of others Entrepreneurs need to take care that they don’t infringe the patents, copyright or trademarks of others

18. Complete one of these sentences using the words ‘because’ and ‘therefore’ “It is important for companies to protect their ideas…….” OR “The process of innovation is just as important as invention to a firm like Dyson……”

19. Lesson Objectives To be able to explain what is meant by invention and innovation To be able to explain what is meant by invention and innovation To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors

20. Homework Visit www.fremanbusiness.wordpress.com and find this week’s task Visit www.fremanbusiness.wordpress.com and find this week’s taskwww.fremanbusiness.wordpress.com Watch the video interviews in the Tutor2U link. Watch the video interviews in the Tutor2U link. Summarise these down into three bullet point pieces of advice given by Trevor Baylis Summarise these down into three bullet point pieces of advice given by Trevor Baylis