Welcome to JDF Parc

JDF: The Perfect Matchmaker for Offset and Digital Printing Larry Zusman Xerox Corporation Worldwide Manager Workflow Marketing

CHALLENGES AND OPPORTUNITIES   Workflow hits at the heart of the issues our customers and are dealing with:  "Disconnected work processes, labor-intensive steps, integrating new digital printing technologies into existing environments, demands for faster, shorter runs with higher customer satisfaction.  Customers are asking where to invest?  What's the return?  What to change"  And how to take full advantage of the new business opportunities with the digital printing. In our market, workflow is often defined as the process to manage a print job from creation through to final invoice.  When integrated and connected it offers improvements in how jobs are input, printed and fulfilled. At Xerox, we believe workflow delivers that -- and much more. It plays a critical role in streamlining operations, reducing costs and enabling new high value applications, like Personalized Communications or Book Printing.  When the process is end-to-end, and streamlined to enable interoperability among systems, applications and presses, it has a significant, measurable impact on a Print Providers ability to compete, profit and grow. FREEFLOW PERFORMANCE ACCELERATED We believe workflow is directly tied to performance.  With FreeFlow, Print Services Providers of all kinds are seeing improvements in operational performance and acceleration in business performance.

The State of the Printing Industry Why JDF? The State of the Printing Industry Lots of staff intervention in all processes Automation exists in islands (departments) Limited Communication between devices Market conditions asking for shorter runs and faster turnarounds. Here is the “State of the Industry” Printers went “Digital” after Drupa 1995 with the advent of CTP systems and some went “Digital” when they purchased a DI Press after Drupa 2000. But their businesses: Still has lots of staff intervention all through process Automation exists in islands which might be the result of home-grown systems in each department Limited Communications between devices if the Printer uses equipment from same supplier -- none if not. The market is asking for shorter runs and turnarounds. If they use their CTP or DI equipment they lose money. POST-PRESS & DELIVERY CREATE ESTIMATE PRE-PRESS PRESS ACCOUNTING

Number of jobs increases as run lengths decline “To maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs.” — Infotrends/CAPV # OF JOBS INCREASE AS RUN LENGTHS DECLINE   Recently, Infotrends/CAPV produced research that put some numbers behind the shift.  It shows clearly the shift away from long run and the shift toward short runs.  The implication is interesting -- the move toward the short run is increasing overall # of jobs that Print Services Providers are dealing with.  Infotrends/CAPV concludes that "to maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs" Let's look a little closer at the areas in workflow that are going to require improvement as the number of jobs increase. THE WORKFLOW THAT DRIVES THE NEW BUSINESS OF PRINTING Many of the bottlenecks in printing operations occur at the point the job comes into the shop.  Adobe and others are quick to point out that about 50% of PDF files come into a shop with errors.  Missing fonts, low res images, and formatting issues lead the list of common problems.  In the days of long runs a CSR or sales reps would be in place to interface with the customer.  But in Digital Printing, an organization can be dealing with 10x the number of jobs and can't afford the same "high touch" workflow.  Other processes in workflow like imposition, color management, pre-flight are also prime targets for automation.    The ever-increasing production power of digital printing continues to cause customer expectations for quicker turnarounds and short runs to rise. In order to meet print-on-demand requirements, print providers in all areas must take steps to streamline their workflow, add efficiencies, and increase their overall productivity. That’s where Xerox and Xerox FreeFlow workflow solutions come in… = more jobs = less time per job = need for more productivity Increase in short runs

Xerox Workflow Strategy Xerox Products that are modular & upgradeable Partners with products that are optimized for FreeFlow New New You already know what workflow is - it’s the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty. FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance! Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services. FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print. Partnerships refers to Xerox’s commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, you’re benefiting from all the experience and expertise of Xerox but you’re also leveraging the specialized knowledge of Xerox’s 100+ partners. Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment. Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution. New New Open industry standards to ensure interoperability Services to help you every step of the way

Personalized Communications The workflow for JDF-enabled production in The New Business of Printing Graphic Arts Digital Printing Applications FreeFlow Workflow Products Unified Offset & Digital 31 partner products that are Print On Demand & Web to Print Book Publishing plus Over 100 Personalized Communications Promotional Transactional

9 Automate and integrate offset - digital prepress and production Improve job turnaround Reduce cost and waste Enable efficient short run production Grow revenue with new offerings FreeFlow unified offset and digital solutions let you seamlessly integrate Xerox digital printers into your existing offset workflow to expand your opportunities and revenue potential. In fact, within an offset prepress workflow, FreeFlow solutions let you direct and submit jobs to your digital presses via a Web to print system. And because FreeFlow unified and offset solutions support JDF (Job Definition Format), you can create a highly productive workflow to streamline your business. Additionally, FreeFlow partners lend unprecedented flexibility to your solution by offering choices of digital front ends and web submission capabilities while FreeFlow services can provide a workflow assessment to determine the best solution for your unique operation. Xerox can also help you implement and integrate your solution and provide you with professional, end-to-end support. 9

FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL Application example: Short run digital A wide range of applications… By adding digital printing to your offset operation, you’re opening up a whole new world of applications and print-on-demand opportunity. Unifying your digital and offset workflows with FreeFlow solutions lets you maximize all of your resources for the greatest return on investment. A unified offset and digital workflow can enable fast, efficient of a wide range of documents: FULL COLOR BUSINESS CARDS Full color business cards make a powerful impact and are an ideal application for digital printing given they’re low volume requirements and frequent need to update. FULL COLOR POSTCARDS Short run, high quality, full color postcards make high impact direct mail pieces. Digital printing multiple versions of these and other marketing communications represents a great opportunity. FULL COLOR CATALOGS Full color, high quality catalogs are key for selling specialty consumer products. Digitally printed catalogs can meet quick turn around times and be easily updated as new products are introduced. FULL COLOR FINE ART BOOKS Fine art books require high quality printing but aren’t necessarily needed in large quantities. Digital color printing can fill this need and offset printers can leverage their experience and expertise with full color, high quality applications.

FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL Consider how to….. Increase collaboration between design and production Automate job ticketing and prepress for short run jobs Seamlessly integrate your existing offset workflow with digital prepress and production Easily enable web-to-print and variable information jobs Reduce training time and investment to accelerate implementation of digital printing Produce finished documents versus sheets

FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL The optimal unified offset & digital workflow: Offset Printing JOB CREATION CREATE PLATES & FILM PRODUCE PRINTS To Bindery PREPRESS The FreeFlow Unified Offset & Digital Workflow FreeFlow products complement your existing offset workflow and enable you to improve productivity, flexibility, and take advantage of digital printing with minimal change to your workflow. Files enter the FreeFlow unified offset and digital workflow via Web submission, hardcopy, or document authoring tools. Files are prepared using an offset prepress workflow, or if destined for digital printing, can be directed to a FreeFlow prepress workflow. Once all FreeFlow prepress activities are completed, the file can be sent to a wide variety of Xerox digital printers. Printed pages can then be finished inline or in your existing bindery. WEB TO PRINT Digital Printing

Xerox Workflow Strategy You already know what workflow is - it’s the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty. FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance! Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services. FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print. Partnerships refers to Xerox’s commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, you’re benefiting from all the experience and expertise of Xerox but you’re also leveraging the specialized knowledge of Xerox’s 100+ partners. Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment. Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution.

9 Automate most prepress activities Perform routine tasks faster Maintain quality and reduce errors Enable JDF process management FreeFlow Process Manager, part of the FreeFlow Digital Workflow Collection, automates most of your repetitive prepress activities and increases the overall efficiency of your workflow. With FreeFlow Process Manager, workflows are created with the most commonly repeated tasks. Those tasks can then be configured for different applications workflows. And if modifications to a workflow process are necessary, they’re made quickly and easily. FreeFlow Process Manager utilizes JDF (Job Definition Format) to communicate job parameters and enable a more efficient and collaborative workflow between creative and production environments. Process Manager allows operators to pre-build workflows so documents can be automatically prepared, proofed, and printed. 9

FREEFLOW PRODUCTS • PROCESS MANAGER Workflow Builder Set up and define workflows with easy-to-use drag-and-drop Graphical User Interface INPUT PDF OR TIFF FILES, OR SEND FROM FREEFLOW MAKEREADY OR WEB SERVICES Define and automate workflows with the Workflow Builder for different applications. Drag and drop functionality and an intuitive graphical user interface (GUI) makes building and leveraging workflows fast and easy. FREEFLOW MAKEREADY BUILD WORKFLOW FREEFLOW WEB SERVICES PDF OR SOURCE

FREEFLOW PRODUCTS • PROCESS MANAGER Workflow Submission Client Submit jobs in PDF or TIFF to Job Manager, or send to FreeFlow Makeready or FreeFlowWeb Services You can use the Workflow Submission Client to send files in Adobe PDF or TIFF format, or through FreeFlow Makeready or Web Services. Within the Job Submission Client you can: Check status on all active and completed jobs Notify customers by email via SMTP FREEFLOW MAKEREADY BUILD WORKFLOW JOB SUBMISSION FREEFLOW WEB SERVICES PDF OR SOURCE

FREEFLOW PRODUCTS • PROCESS MANAGER Workflow Job Manager JDF-enabled processing functions prepare files for final processing and review Use Process Manager’s drag-and-drop, JDF-enabled processing functions to prepare the file for final production. Following PDF review, the document can be printed, sent to the document library for easy reprints, or delivered via FreeFlow Web Services. Within Workflow Manager you can: Prepare PDFs Convert various document formats into PDF (requires PDF Conversion Option) Combine multiple PDF files into one PDF Preflight PDFs (Uses callas Acrobat Plu-in) Auto-edit to include page numbers, text, watermarks, etc.) Produce PDFs Archive PDFs in document library Create JDF ticket and export PDF and ticket to the file system Color management Apply ICC color profile to PDF Review PDFs Import and export JDF ticket View and approve PDFs PDF PREPARATION FREEFLOW MAKEREADY BUILD WORKFLOW JOB SUBMISSION FREEFLOW WEB SERVICES PDF OR SOURCE

FREEFLOW PRODUCTS • PROCESS MANAGER A range of output options Output to printers Send to document library Make available to customers via FreeFlow Web Services Export the JDF ticket FreeFlow Web Services JDF FreeFlow Process Manager gives you a range of output options for maximum flexibility. You can output to range of Xerox production printers including monochrome, full color, highlight color, continuous feed, and wide-format. Files can be stored in the document library, posted to the Internet via FreeFlow Web Services, or the JDF ticket can be exported.

9 Remotely access and monitor digital printers Integrate digital printing into offset workflows Enable JDF workflow Balance workload among printers FreeFlow Print Manager, part of the FreeFlow Digital Workflow collection, offers an integrated print manager/job ticketing workflow that provides you with a single point of access to your fleet of FreeFlow Print Manager-supported printers (includes FreeFlow DocuSP and Creo digital front ends) to better manage job in a multiple engine environment. It greatly simplifies training your operators by employing an easy to use, consistent and customizable graphical user interface (GUI). It opens up new business opportunities with a highly productive demand reprint workflow. And when you’re ready for JDF integration, Print Manager is ready too, with automatic JDF-enabled job ticketing. Whether it’s short run printing, Web to print, or printing from an offset workflow, FreeFlow Print Manager provides you with improved levels of workflow efficiency, reduced cost and waste, and opportunities for new revenue streams. 9

FREEFLOW PRODUCTS • PRINT MANAGER RECEIVE JOB PRE-PRESS CREATE PLATES, FILM PRODUCE PRINTS PROGRAM JOB & CONTROL FROM A TYPICAL OFFSET WORKFLOW Go digital from anywhere FreeFlow Print Manager XEROX-SUPPORTED DIGITAL FRONT ENDS FreeFlow Print Manager provides the ideal gateway from offset to digital printing with seamless integration of Xerox digital printers within your existing offset workflow. For example, you can access Print Manager for directing and submitting jobs to your digital presses using an offset prepress workflow or Web to print systems. Alternatively, Print Manager can acquire the job from the system and send it for printing. In fact, FreeFlow Print Manager allows you to integrate almost any workflow into a Xerox digital print environment and submit jobs via offset prepress software or FreeFlow Web Services. You can output to a wide range of Xerox digital printers including monochrome, highlight color, full color, continuous feed and wide format printers. WEB TO PRINT WORKFLOW FROM A WEB TO PRINT WORKFLOW

FREEFLOW PRODUCTS • PRINT MANAGER Remotely program, view, and monitor jobs and printers Program job attributes Monitor print queues Check printer status Check job status With FreeFlow Print Manager, you can do the following via single interface: Program job attributes, including covers, inserts, and mixed media Monitor print queues to identify jobs in process Check printer status and availability Check job status

FREEFLOW PRODUCTS • PRINT MANAGER Complete job ticketing system Richly featured interface provides a wide range of capabilities to manage your print production. COMPLETE JOB TICKETING SYSTEM* Load files and existing tickets Identify copy count, page range, and size imaged Choose available stocks Program finishing options (collation, slip sheets, stapling, stacker tray) Shift and rotate images Program anti-aliasing Adjust resolution Set tone reproduction curves Print grayscale Adjust lightness, contrast, and saturation Setup and apply trapping Choose black overprint Adjust color cast Add covers and exception pages * Some features listed are not available in all printing systems.

A range of production options FREEFLOW PRODUCTS • PRINT MANAGER A range of production options Production Color Production Monochrome Highlight Color Continuous Feed Wide Format FreeFlow Print Manager lets you print to a range of FreeFlow supported printers, including monochrome, full color, highlight color, continuous feed, and wide-format.

JDF: Bringing It All Together The workflow for JDF-enabled production in The New Business of Printing JDF: Bringing It All Together JDF-Enabled Creative to Offset and Digital Printing Offset JDF-Enabled Adobe Acrobat Plug- In Prinergy/ FreeFlow Print Manager Creative Pre Press Digital JDF, or the "Job Definition Format”, provides a standard language for collecting and sharing data about a print job throughout its lifecycle.

Xerox FreeFlow Print Manager The workflow for JDF-enabled production in The New Business of Printing 2 JDF JMF PDF 1 Creo Synapse UpFront 8 3 4 Quark Express 6 5 Creo Synapse Link Creo Synapse InSite Creo Synapse Prepare Creo Prinergy 7 9 JDF-Enabled Integrated Offset and Digital Workflow (NGP Pavilion Workflow Demonstration) Xerox FreeFlow Print Manager 10 MAN Roland PECOM CXP6000 Xerox DocuColor 6060

JDF-Enabled, MIS to Print Offset and Digital Workflow The workflow for JDF-enabled production in The New Business of Printing JDF-Enabled, MIS to Print Offset and Digital Workflow (A Technology Demonstration from Xerox and EFI)

Xerox Digital Printing Digital Workflow Solutions Enables improved productivity and new revenue & profit opportunities World class production systems that complement offset business Innovative Digital Technology Digital Resources & Services Helping our Customers grow their digital business Innovative Digital Technology (you’ll hear more about this in the Production breakout Tuesday afternoon) Xerox continues to be the leading provider of innovative digital production systems. BW Color Continuous Feed Wide Format Finishing World Class Customer Business Development & Services Xerox helps our Customers be successful by providing a comprehensive suite of Customer Business & Market Development Tools & Services How to” kits Training / Seminars Case Studies ROI tools Support across entire Document Value Chain Consulting & Integration Services Digital Workflow Solutions for multiple environments Production workflow offerings from Xerox and our partners will enable improved productivity and new revenue & profit opportunities for our customers. Leadership in Print-on-demand workflow & technology Easy Integration of Color & B/W documents Book Workflow & Solutions 1:1 Workflow & Solutions Workflow, value chain, all critical to customer’s success.

JDF significance to Xerox Members of CIP4 and NGP Drives Freeflow component strategy Customers want to know about it Adobe, Creo and EFI are members Xerox buys into the JDF standard. Because JDF is our link to offset. The Xerox focus is to understand what all the workflow pieces are, but most importantly to really get involved with digital workflows. One of the aims of FreeFlow is to use the existing partnerships with Adobe, Creo and EFI to compete against HP Indigo, Heidelberg, Oce and IBM. Xerox are fortunate to have two major suppliers in the industry that can not just offer them RIP’s but many other tools. It is important that you learn more about what Creo and EFI have to offer this week and during the year. A very popular industry-wide initiative for automating the entire print production process is called Network Graphic Production and is headed by Creo. Let’s take a look at NGP and what Creo has to offer.

Thank You for Listening See it at Booth 1431 Thank you. Can I answer any questions? Thank You for Listening