The Riesling Trail ® - a great tourism attraction

Winner Regional Attraction Clare Valley Tourism Awards 2004 RIDEWALK ENJOY The Riesling Trail is important in visitors decision to visit the Clare Valley Region

Riesling Trail - Target markets Link to the State Tourism Plan Enrich the wine and food experience Add value to the State’s rich material assets Tell the story of the State’s history & heritage Integrate ‘soft adventure’ track and trail experiences Create a ‘sense of place’ Target markets – cyclists, bush lovers, families, walkers/hikers, historians

Community/government/business partnerships Riesling Trail Management Committee Partnership with Council Partnership with Office for Recreation & Sport Friends of the Riesling Trail Clare Valley Wine Makers Association – local businesses Community support groups

Riesling Trail- Benefits Trails research project – Market Equity, June 2004 commissioned by ORS Estimated more than 10,000 trail users over 12 months – 46% of users are visitors to the region Estimated economic impacts is $1M pa to the Clare Region Motivators of use Spend time with family and friends Close to nature Wine tourism Safe place for physical activity

Promotion Brochure Maps Clare Valley Tourism & Marketing Association Street banners Media – Adelaide Review, Postcards, BBC Launches Families Word of mouth Tourism Awards – Regional, State

Community support In kind contributions – Shelter – Seating – Interpretative signs – Trail maintenance – Car parking

Signage Trail markers Directional Loop Trails Trailhead Interpretative Regulatory

Trail Management Management Plan Safety Audit Infrastructure Audit Risk Management Plan Maintenance Schedule Works Plan

Trail Projects enhancing the experience Connection to the Mawson Trail & Auburn township Riverton Trails Loop Trails Target Marketing, Tourism Packages Trail Events

The Future Interpretive Corridor for the Clare Valley – Links to Valleys nature and heritage Village links – Hutt River project Feasibility Study of Northern Extension Securing the future - $$, access, maintenance

The Riesling Trail is important in visitor decisions to visit the Clare valley Region

RIDEWALKENJOY











