Presentation on theme: "South Downs National Park"— Presentation transcript:
1 South Downs National Park Tourism and theSouth Downs National ParkKatharine Hale, Sustainable Tourism Officer
2 The South Downs National Park KatThe South Downs National Park is over 1,600 sq. km and stretches 100 miles from the edge of Winchester to Beachy Head, Eastbourne.South Downs Way in blue.Boundary laid down by an inspector based on quality of the landscape. The section near to Alice Holt was the largest addition to the AONB.The Park's geology combines the greensands and clays of the Weald with the chalk of the Downlands. This geology provides the foundation for large tracts of internationally important ancient woodlands, open heathland and the famous rolling downlands that lead to the iconic, sheer cliffs at Seven Sisters and Beachy Head.
3 Info graphic taken from the Partnership Management Plan published in January 2014.
5 Visitor/tourism Issues Conflict with landowners (dogs off leads, visitors off footpaths)Short seasonOnly 5% staying insideLow visitor spendCongestion/pollution at honeypot sitesLack of accommodation in certain areas
6 South Downs National Park Partnership Management Plan (Visitor and Tourism Policies) Policy 41: Maintain visitor enjoymentand inﬂuence visitor behaviourin order to reduce impacts on the special qualities andincrease visitor spend in and around the National Park Policy 42: Develop a consistent andco-ordinated approach to the promotionand marketing of the South Downs National Park as asustainable visitor destinationPolicy 43: Support the developmentand maintenance of appropriaterecreation and tourism facilitiesAnd visitor hubs, in and around the National Park, includinga mix of quality accommodation, which responds to marketdemands and supports a sustainable visitor economyPolicy 44: Encourage and support tourism providers to develop sustainable business practices and increase knowledge about the National Park’s special qualities to provide a distinctive and high-quality visitor experience.
7 What is SDNPA doing? Developing a shared identity (brand) & SOPT Travel Awareness campaignsWorking with marketing partners such as Love Sussex, Visit Chichester, Visit Winchester, Visit Brighton,Training for businesses and transport providersGrants for community partnerships and businessesSouth Downs Centre, Midhurst
8 Discover Another Way…Sustainable travel campaign 2013 – 2015 Raising awareness of SDNP as a place to visit Influencing visitor behaviour Switching 370k visits from car to train / bus / walking / cycling
9 - 2-for-1 discounts at 13 attractions until end April - Print, broadcast and online coverage - 10,000 leaflets distributed in key locations - Engaging Youtube video produced - Extensive social media campaign - Daily radio adverts on Heart FM - New interactive map –AllisonEach National Park is administered by its own National Park Authority.We are an independent body funded by central government to fulfil these two purposes.If there’s a conflict between these two purposes, conservation takes priority.In carrying out these aims, National Park Authorities are also required to seek to foster the economic and social well-being of local communities within the National Park.Duty needs economic growthNew growth will come from Rural areas SME’s
10 AllisonEach National Park is administered by its own National Park Authority.We are an independent body funded by central government to fulfil these two purposes.If there’s a conflict between these two purposes, conservation takes priority.In carrying out these aims, National Park Authorities are also required to seek to foster the economic and social well-being of local communities within the National Park.Duty needs economic growthNew growth will come from Rural areas SME’s
12 KatSense of place toolkit – to help businesses and people describition
13 SDNP ‘Shared Identity’ ‘develop a shared identity for the National Park , partners and stakeholders to use to raise the profile of the area’ SDNP Brief July 2013
14 Identity is to raise the profile & communicate the distinctiveness of the SDNP NOT accreditationby the SDNPA
15 special qualitiesdiverse, inspirational landscapes & breathtaking viewsrich variety of wildlife & habitatstranquil & unspoilt placesenvironment shaped by farming & embracing new enterprisegreat opportunities for recreational activities & learning experienceswell conserved historical features & rich cultural heritagedistinctive towns, villages & communities with pride in their area
16 Shared Identity Toolkit visual language full colour & white outcolour palettetypefaceguidance on photographyexamples of language appliedpartner examples using the languagetone of voicekey messageschecklists for business using the shared identity
18 KatSense of place toolkit – to help businesses and people describition
19 What next? Shared identity launch and roll out to partners Launch South Downs CentreTravel Awareness CampaignsFood Tourism DevelopmentLocal Plan – supported by visitor and tourism topic paperWalking/Cycling improvements through LSTFTraining Bus driversPMP delivery
20 Contact me Katharine Hale firstname.lastname@example.org South Downs National Park Authority,Hatton House, Bepton Road, Midhurst, West Sussex, GU29 9LU– sign up to our online forum via the website