SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats.

Slides:

Advertisements

Similar presentations

Business plans. Business Plans… …Need to be employed by anyone who is in business …Set a strategy for future growth and can be used to attract investors.

Advertisements

Break-even analysis. Break-even analysis predicts when… … Your business is going to start making profit.

What do we do now? SWOT Analysis! `8 SWOT ANALYSIS What’s the situation? ID problem or opportunity Environmental Scan of EXTERNAL opportunities & threats.

AMERICAN UNIVERSITY OF BEIRUT

SWOT Analysis (C) Krystle Attard  A situation analysis where internal strengths and weaknesses of an organization are examined in line with potential.

S.W.O.T. Analysis Advanced Marketing.

Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.

SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis

Ms. Hanan Hayat. Environmental Scan /\ Internal Analysis External Analysis / \ Strengths Weaknesses Opportunities Threats | SWOT Matrix.

SWOT Analysis. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal.

Cash flow forecasts. Cash flow forecasts predict… Cash flow in Cash flow out Cash left …for a given period (usually a year)

Market Research. Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.

Diploma in Management & Leadership Level 5 Information Based Decisions Making Week- 8 By Farakh Sattar. Water Only.

Session08: SWOT Analysis #2 Dr. Mark H. Mortensen and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business.

Strategic Planning: Making Choices in a Dynamic Environment

©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition 2-0 Chapter 2 Strategic Planning: Making Choices in a Wired World.

SWOT Analysis Tool. 2 Understanding The Business Environment: SWOT Analysis Internal/Organizational Strengths Weaknesses External/Market Opportunities.

A scan of the internal and external environment of a farm

SWOT Analysis A tool for situational analysis

Marketing Planning Ms. Smith. Good Marketing Relies on Good Plans…  Therefore, it’s critical to look at itself and its business environment.  Companies.

SWOT as a Strategic Management Tool

SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats.

SWOT ANALYSIS A tool for auditing ( help to focus on key issues ) an organization and its environments A strategic planning tool that separates influences.

Strengths, Weaknesses, Opportunities, Threats.  A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal.

BASIC STRATEGY CONTENT AND THE MULTINATIONAL COMPANY Strategy content includes the strategic options available to companies –multinational companies.

Introduction: Every organization exist in the environment. So environmental factors such as customer, supplier, govt. policies & international condition.

ANALYSING THE BUSINESS ENVIRONMENT Failing to plan is planning to fail! The only constant in the modern world is change!

STRATEGIC FOCUS AND COMPETITIVE ADVANTAGES. STRATEGIC PLANNING: EVALUATE THE ENVIRONMENT: SWOT ANALYSIS SWOT Analysis Assessment of Organization’s Internal.

Marketing Today. WHAT IS MARKETING? Businesses have two main functions Businesses have two main functions Innovation and Marketing, the rest are… Innovation.

What is SWOT?  Strengths  Weakness  Opportunity  Threats.

Section 2.1 Marketing Planning Chapter 2 the marketing plan Section 2.2 Market Segmentation.

Copyright 2000 Prentice Hall2-1 Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment.

1 UNIT 6: STRATEGIC ANALYSIS: EXTERNAL ANALYSIS. 2 Two sets of factors primarily shape a company’s strategy: -External factors (macro environment, industry,

McGraw-Hill/Irwin Copyright © 2011 The McGraw-Hill Companies, All Rights Reserved. Driving Forces, Porter’s 5 Forces, Market Positioning Maps, and SWOT.

To Engage Your Customers With Your Brand Identity That Makes An Impact And Leave Your Imprint On The Market Break Through The Barriers That Block The Way.

Hospitality and Tourism 110

1 SWOT as a Strategic Management Tool Dr. Fred Mugambi Mwirigi JKUAT.

Strategic Choices Professor Anastasia M. Luca, PhD MBA.

Strategic Marketing, 3rd edition

Lim Sei cK.  SWOT analysis is a method for analyzing a business, its resources, and its environment.

By Annessa Furr. SWOT What is SWOT analysis? Why is SWOT important? How is strategic planning implemented? Implementation of SWOT Six Steps.

Conduct SWOT analysis for use in the marketing planning process.

SWOT ANALYSIS Matthew Gurto Christopher Anderson Robert Williams

SAM GIRLS COLLEGE, BHOPAL DEPARTMENT OF COMMERCE AND MANAGEMENT.

SWOT Analysis. By the end of this session: 1. Everybody will be able to explain each element of the SWOT matrix and complete one on your chosen organisation.

Marketing Principles CHAPTER 2 SECTION 1.  SWOT analysis – an assessment that lists and analyzes the company’s strengths and weaknesses  This analyzes.

SWOT Analysis Internal/Organizational Strengths Weaknesses External/Market Opportunities Threats To plan effectively, organizations need to fully understand.

Strategic Marketing, 3rd edition

SWOT Strengths Weaknesses Opportunities Threats

WEEK 5 – TOWS ANALYSIS Saib Dianati BUSN9229D.

Marketing Process Lesson 3.

SWOT ANALYSIS. This is a sample text. Insert your desired text here WEAKNESS This is a sample text. Insert your desired text here OPPORTUNITY This is.

Analyzing internal environment (internal capabilities, resources)

STRENGTHS OPPORTUNITIES WEAKNESSES THREATS

Internal/Organizational

SWOT ANALYSIS Workshop Oteshevo May 2018.

کنکور کارشناسی ارشد 93 مدیریت

کارگاه آموزشی : راهکار های استفاده از مزیت نسبی وایجاد مزیت رقابتی

כלי אבחון.

Developing Business-Level Strategy Options

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

S. M. Joshi College, Hadapsar, Pune-28.

Session 6 Selecting Strategies

Principles of Management Learning Session # 26 Dr. A. Rashid Kausar.

Analyzing internal environment (internal capabilities, resources)

GENERAL FRAMEWORK FOR INTERNAL ANALYSIS

Presentation transcript:

SWOT Analysis

Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

History of SWOT Analysis Developed at Stanford Funded by Fortune 500 companies Took 9 years to develop Involved 5000 interviews

SWOT Analysis is… … A strategic planning tool that separates influences on a business’s future success into internal and external factors.

Define realistic goals Improve capability Overcome weaknesses with strengths Identify threats than can be turned into opportunities SWOT Analysis allows businesses to…

A SWOT Matrix… …separates and compares internal and external influencers: Internal strengths, weaknesses External opportunities, threats

A strength Superior product quality Lowest price Best expertise Location Can be a competitive advantage like…

A weakness A tired brand Inferior location High overheads A lack of R&D Can be a disadvantage such as…

An opportunity can be… A regulatory or tax change A high-profile event (marketing opportunity) An untapped market A gap left by a failed competitor

A threat can be… Unfavourable regulation changes A new entrant into the market Problems with the economy Market shrinkage

Strategies that can come from SWOT Analysis… S-O W-O S-T W-T Strategies

Matching strengths to opportunities Otherwise known as: S-O or Maxi-Maxi strategy Using a strength to maximise an opportunity

Matching weaknesses to opportunities W-O or Mini-Maxi strategy Improving capability to maximise an opportunity Otherwise known as:

Matching strengths to threats S-T or Maxi-Mini strategy Minimising a threat with a strength Otherwise known as:

Matching weaknesses to threats W-T or Mini-Mini strategy Minimising weaknesses and threats at same time (often last choice) Otherwise known as:

Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps: Find out more with Business.govt.nz: Assess the health of your marketing Cash flow forecasting Quick start business plan tool