It’s Time For A Career Makeover North Coast Calvary Chapel Career Transition Program Presented by: Marissa E. Marsala Re-Vitalize YOUR Job Search By REINVENTING YOURSELF!

Strategies for Today’s Job Seekers The Do(s) & Don’t(s) of Reinventing Yourself © 2011

1.I check postings every day but there are no openings for me. 2.I find postings and send in my resume and cover letter, but I never hear back. 3.I’m overqualified for the jobs I’m interested in. 4.I lack a degree, years of required experience or direct industry experience for the jobs I see. 5.No one seems to need someone with my skills. 6.I’ve been working for years and have never had to look for a job. 7.I know I could do the job if I could just get the interview. 8.I’m so discouraged that I’ve lost hope and don’t have the energy to keep looking for jobs, so I avoid seeking jobs so I don’t get let down. 9.The hidden job market is not for someone on my level – just executives and professionals. 10.I don’t know many people, I’m new in town, I’m shy, and I can’t handle rejection well. What Obstacles Have Prevented You from Finding/Landing a Job?

What’s Motivating You? Change Drivers & Values Tight Job Market? Obsolete Skills/Jobs/Industries Boredom? Frustration? “Burnt out” in Job? Need a change? Shrinking opportunities within industry or job type? Poor industry Health or industry is becoming extinct!? Quality of Life issues? Re-entering job market after absence? Too much competition? Believe you’re a victim of discrimination of some kind, so rethinking strategy? FINANCIAL: More Income, better employee benefits? Other? Try to make your NEXT job as extinction-proof as possible

What activities bring you joy? What is the best job you’ve ever had? What types of jobs have been satisfying? What are the worst and best jobs you’ve ever had? What’s your idea of a PERFECT day … and perfect job? What do you love to do? What makes you proud? When are you at your best? Environmental: Culture. Types of people, types of managers, surroundings, company values Key Environments - Where do you thrive? What type of people do you work best with? What surroundings, etc.? Take Stock of Your Accomplishments and What You Enjoy

We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Henry Wordsworth Longfellow... Getting a Job Would Be Simpler If Others Could See Our True Potential

Reinventing Yourself. How do the elements of your journey fit together? Networking Netweaving Professional Orgs/ Associations and Volunteer Work Telephone Screens & Face- to- Face Interviews Job Offer & Gainful Employment Resumes Cover Letters Business cards Networking Profile & Target List How do these Relate to other jobs or profes- sions? Skills inventory Self reflection Visualize what you want

Do: Manage Your professional career and job “campaign”  Get over Determine Your “Unemployment Tolerance”  Resume With CARs  Marketing Plan  Professional Skills Analysis  Time Management Skills  Think About Creating a “Plan B”  Networking Skills  Interviewing Skills  Negotiating Skills Courtesy: San Diego Job Transition Ministry, Pam Bothello, MIS, PMP

Do(s) & Don’t(s): Manage Your career and job “campaign” Get past your unemployed status or “label” Instead, “You are in between career opportunities” Instead, “You are in career transition” Instead, “You are being very selective in choosing your next role, assignment or project” Remember all of the accolades/kudos you’ve gotten, your LI recommendations, positive comments on performance appraisals. Give YOURSELF an attitude adjustment right NOW! The glass is half full. Yesterday was yesterday. Resist the temptation to settle but be prepared to compromise as long as the job fits your values, culture preferences and your talents! Don’t: Tell people you are looking for a job. You will discourage them from helping you if they don’t know of jobs. Ask for advice, information, guidance and connections.

Do: Develop Advocates/“Agents” to Refer You Educate people about who you are professionally, (your skills, background and knowledge), how you help companies and what companies/industries you are targeting. BE SPECIFIC! Select at least 10 contacts. Ensure that they are crystal clear on the above, and ask then to keep an ear to the ground and also endorse you when opportunities arise! Always keep growing your network! Keep contacts updated on your status, and pay it forward!

Getting from Here to There Next Steps & Ideas © 2011

Getting from Here to There: 4Es Evaluation: Take inventory of your skills and preferences Education: – Itemize skills and knowledge … and build upon them –Auditing/Observing –Apprenticing/Training under others, other On-the-Job Training, Toastmaster’s –Shadowing (Easier if Employed) –Volunteering: Teach/Train/Present, Write an Article or PPT, etc. –Pull Job Postings Exposure: Gain more visibility: –Peer Networks –Professional Associations/Organizations, –Linkedin Groups Experience : Take inventory of past experience but research what you need to bridge the gap between where you are today and where you want to be … and pursue opportunities to fill those void.

My Next Job ABSOLUTES DESIREDS DON’T WANTS

Getting from Here to There Evaluation © 2011

Evaluation: S kills Inventory ADMINISTRATIVE Adjusted Administered Amended Assisted Assured/Ensured Carried out Categorized Coordinated Corrected Enrolled Executed Furnished Generated Implemented Indexed Initiated Modified Monitored Organized Produced Provided Retained Revamped Revised Saved Streamlined Tracked Updated INTERPERSONAL Advised Confronted Cooperated Facilitated Greeted Informed Interviewed Participated COGNITIVE/ PROBLEM SOLVING Analyzed Assessed Determined Evaluated Examined Identified Inquired Investigated Located Observed Obtained Queried Researched INTELLECTUAL Analyzed Conceptualized Evaluated/Assessed Identified Researched CREATIVE/ RESOURCEFUL Built Composed Conceived Conceptualized Created Decorated Enhanced Engineered Depicted Designed Developed Displayed Dramatized Entertained Illustrated Innovated Invented Scripted Wrote QUANTITATIVE/ FINANCIAL Accelerated Added Cancelled Completed Controlled Corrected Decreased Diminished Eliminated Expanded Finished Improved Increased Maximized Optimized Reduced Reversed

Evaluation: S kills Inventory INTELLECTUAL Abstracted Analyzed Assessed Categorized Challenged Classified Conceptualized Discovered Evaluated Identified Questioned Re-engineered Researched Reviewed COPING Endured Persevered Waited Worked under pressure ORGANIZATIONAL Amassed Anticipated Categorized Collected Compiled Indexed Managed Time Organized Planned Predicted Prioritized Set Priorities Streamlined Structured JUDGEMENT Analyzed Appraised Assessed Considered Corrected Determined Edited Evaluated Examined Fired/Terminated Hired Inspected Proofread Reviewed LEADERSHIP Accomplished Achieved Acted Acquired Approved Approached Bought Built Challenged Coached Co-developed Leveraged Managed/Supervised Mentored/Motivated Mitigated Negotiated Obtained Originated Orchestrated Oversaw Purchased Realized Re-energized Re-engineered Reversed Revitalized Set up Spearheaded Strategized Streamlined Structured Transformed Contracted with Controlled Co-planned Crafted Created Delivered Financed Delegated Determined Developed Directed Enhanced Established Executed Expedited Founded Guided Harnessed Improved Launched Led/Rallied

Evaluation: Skills Inventory Job Title Admin. Asst./Secretary Accountant Engineer Marketing Pro Sales Exec/Rep Skills Organize, Coordinate, arrange, follow up, document Enter, analyze, compare, calculate, file, prepare, track, run reports Identify, assess, research, develop, design, code, document Create, conceptualize, launch, analyze, coordinate, follow up, forecast Generate leads, present, sell/sold, call on, follow up, analyze, forecast, track

Makeover Workshop Exercise : Skills Inventory Work independently and compile a list of your skills, knowledge and experience. (10 minutes)

© 2011 Makeover Workshop Group Exercise : Skills Matching/Career Pathing Some skills are parallel and map to skills required in other jobs, even in other industries. Let’s run through some examples so that you can do this on your own within the next week. (10 minutes)

Alternative Professions Put top-rated skills in Indeed.com or simplyhired.com and pull postings & list titles on Profile & Target List

Resources Getting In Touch With Your Needs, Desires, Values, & Communication Style © 2011

Personality Drivers Assessment Tools: Myers-Briggs Type Indicator® Instrument (MBTI®) The Myers-Briggs Type Indicator (MBTI) assessment is the best known and most trusted personality test available today. From developing more productive work teams to building closer families, the Myers-Briggs test can improve the quality of life for anyone and any organization.Myers-Briggs Type Indicator® Instrument (MBTI®) Myers-Briggs: Strong Interest Inventory: CPP, Inc. Educational Assessments (MBTI, Strong Interest Inventory) INFJs choosing a major: 1) Usually decide after careful research, but often trust an inner vision 2) Tend to seek work where they can quietly aid in the personal development of people, including their colleagues 3) Found frequently in fields such as teaching, counseling, ministry, science, research, training, and/or development. CPP, Inc. Educational Assessments (MBTI, Strong Interest Inventory) Merrill and Reid identified four styles which people demonstrate: Drivers, Amiables, Expressives, Analitics DISC Behavioral Assessment developed by American psychologist William Moulton Marston in 1920s: Dominant, Influential, Steady, Conscientious (DISC)

Built on Gallup’s 30 year research on human potential 34 Talent Themes Talent Theme combinations: 3,546,182 Strengths/dp/ Xhttp:// Strengths/dp/ X (book & on line) Diane Brown Strengths Finder ®

Text and workbooks Also available now in teen ad retirement editions What Color is Your Parachute

Personality Drivers Assessment Tools: DISC Behavioral Assessment developed by American psychologist William Moulton Marston in 1920s: Dominant, Influential, Steady, Conscientious (DISC) People-focused Task-focused Active, Outgoing Influential Dominant Passive, Internal Steady Conscientious The DISC can be simplified as follows:

Resumes Tips & Related

Do: Put your best “stuff” on the top third of your resume. That’s prime real estate for your most compelling attributes, experience, skills and achievements. Consult sites targeted for “mature workers.” –Depending upon whose definition you go by, mature workers can include candidates over 50 and even candidates over 40. A very content-specific site targeted at mature job seekers is –Visit regularly for tips on how to get the competitive edge and identify the most “friendly” companies and job sites for more mature workers. – Consult sites targeted for what YOU are targeting and Laser- Focused LinkedIn Groups. –Go to “Groups” then “”Group Directory” and type in a keyword and specify other criteria. Signe up for a weekly direct, unless you plan to scour each group a min. of 2-3 x per week. –Reach out to group members that are/were with companies you are targeting or HR contact (or get connected through a network connection) –Start (or respond to) Group Discussions to gain Visibility –Connect to search firms and summarize your elevator pitch for future openings.

Do: Spell check and proofread your resume and all submission, including s! – You are making an impression, even in your . Take the time to spell check and also check content and context. Proofread backwards aloud in addition to doing a spell check. If possible, have others check your communications, especially when you are applying for jobs for which writing abilities are critical. Select the right verbs – Use the active tense (e.g., “write” or “conduct”) for current tasks and the past tense (e.g., “wrote” or “conducted”) for former tasks or completed achievements. – Pick verbs that CLEARLY, ACCURATELEY, and COMPLETELY describe your skills and add power. – Use multiple verbs in the same bullet to add dimension to each ask and paint a picture of who you are professionally. (Use “Verbs Matter” List)

Key Words are Now Key “Inundated by resumes from job-seekers, employers have increasingly relied on digitizing job-seeker resumes, placing those resumes in keyword-searchable databases, and using software to search those databases for specific keywords that relate to job vacancies. Most Fortune 1000 companies, in fact, and many smaller companies now use these technologies. In addition, many employers search the databases of third-party job- posting and resume-posting boards on the Internet. Pat Kendall, president of the National Resume Writer’s’ Association, notes that more than 80 percent of resumes are searched for job-specific keywords.” by Katharine Hansen, Ph.D. Tapping the Power of Keywords to Enhance Your Resume's Effectiveness Note: This article is a preview of a chapter from the book, Words to Get Hired By: The Jobseeker's Quintessential Lexicon of Powerful Words and Phrases for Resumes and Cover Letters, the first e-book published by Quintessential Careers Press.

Challenge: Due to a new regulatory directive, this prompted the need to relabel 750 product labels (200 International and 550 Domestic). Action: Organized list of product codes, identified key team members and stakeholders, defined a process. Result: Successfully rebranded 200 International sets by the 3/21/10 regulatory deadline, and placed remaining 550 in queue. Building CARs

Result: Rallied cross-functional domestic and International teams to collaborate on/outline process to successfully renumber 250 product SKUs to comply with MDD/REACH initiatives within the eight-month timeframe/deadline. Result: Identified, organized and prioritized full list of International and domestic codes and gained consensus on a systematic process to rebrand sets within regulatory guidelines and prescribed timeframes that worked for all constituents. assigned ownersResult: Orchestrated and facilitated weekly meetings to track progress and address issues and assigned owners to be accountable for action items within designated timeframes. Multiple CARs from One Responsibility

C.A.R.s = PROOF Source: San Diego Job Transition Ministry, Pam Bothello, MIS, PMP

Resume Workshop Exercise : CAR Work independently to come up with at least one CAR. Challenge: What was the business problem you were faced with? Action: What specific things did you do to address it? (Use the verb list!) Result: What was the outcome (or outcomes)?

New Career Roadmap: What are the 3-5 specific actions you will take in the next 7-10 days to get on track?

Key Career Makeover Take-Aways

Closing Comments: (Cont’d) Make sure that the activities you engage in produce results. Networking Activities (80/20 rule, but 70/30 works, too!) Attending networking meetings/breakfast clubs, industry events, mixers, etc. Calling or meeting with former/current colleagues, search firms, and others referred to you Attending industry events, mixers Search engine and Linkedin People Search or Company Search Networking with friends, family or neighbors (includes informally networking at parties and family functions If available, ask for new “On-the-Job “ experience opportunities (specific assignments that give you skills and skills) Join professional organizations, associations and targeted LinkedIn groups Volunteer

Closing Comments: (Cont’d) Make sure that the activities you engage in produce results. Resume Building/Refinement/Customization & Cover Letters (5%) Researching Jobs on the Internet (10%) Other activities: –Sending out resumes (exploratory, blind, direct response) –Attend Networking and Netweaving events and otherwise get yourself out there at free or low-cost workshops, alumni association events, community groups, professional associations, charitable causes, etc. –On telephone screening calls or telephone or face-to-face interviews Other activities: Review and leverage handouts provided Pull job postings of jobs you’d like (realistic ones and ”wish list” ones)

Landing a job that meets your needs, capitalizes on your strengths and pays the bills. Our Goal is to Help You Reach Yours

Q & A ________ Thank You

… and now, a message from our lawyers Please note that the statements made herein are strictly the opinions of the presenter based on years of experience in the field. They are intended to provide general guidance to job seekers as individual circumstances may vary. Neither the presenter nor any organization the presenter is affiliated with warranties any of the information. No portion of this presentation or handouts may be reproduced or otherwise used for commercial purposes or for any business reason without the express permission of the owner.

Biography Marissa Marsala is the manager of a pro bono group on Employer & Candidate Connection (ECC) and the founder of a company bearing the same name, which serves three job-related types of clients. –ECC Linkedin pro bono Group: Serves as an online meeting place for job seekers and businesses (employers & search firms) to post and apply for jobs. Job seekers can take advantage of a wide variety of free career advice/resume advice, networking tools and tips, as well as apply to jobs. –ECC Consultancy: Provides individualized job seekers support and traditional and contingency search firm services for both employers and search firm partners. The consultancy serves job seekers, employers and search firms. Credentials: Well-networked and uniquely qualified: Expert marketer of 15+ years and former HR management professional of 12+ years. Blend both to assist clients. –Help job seekers facilitate career “makeovers” by guiding, marketing, coaching, and preparing individuals for the next step in their careers –Assist both search partners and employers with traditional contingency and a la carte sourcing and screening services at affordable prices.

Marissa E. Marsala, Founder & CEO Office: Fax:

Next slide Will be a Handout and Full Version (Top and Bottom) will Be Provided. No Need to copy.

Do: Create a “Target List & Profile” for networking purposes (Cont’d):