Strategy Implementation Chapter 13 Strategic Entrepreneurship Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Strategic Competitiveness Above-Average Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 6 Corporate- Level Strategy Chapter 9 Cooperative Strategy Chapter 5 Competitive Rivalry and Competitive Dynamics Chapter 8 International Strategy Chapter 4 Business-Level Strategy Chapter 7 Acquisition and Restructuring Strategies Chapter 1-1 Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved.

Strategic Flexibility Strategic Flexibility Strategic Flexibility Strategicflexibility StrategicInformation Capacity to learn OrganizationalChange Chapter 1-2 Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved.

3 What is Strategy? Nothing more than the activity to get you where you want to go… But there is a catch! You need to know where you want to go.

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-4 The fundamental nature of competition changing… Today’s Competitive Landscape Dynamics of strategic maneuvering among global and innovative combatants Price-quality positioning, new know-how, first mover Protect or invade established product or geographic markets

Core Competencies are the basis for a firm’s: Competitive advantage Strategic competitiveness Ability to earn above-average returns CoreCompetencies Chapter 1-5 Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved.

Strategic Intent & Mission Strategic Intent Strategic Intent Winning competitive battles through deciding how to leverage internal resources, capabilities, and core competencies Winning competitive battles through deciding how to leverage internal resources, capabilities, and core competencies Strategic Mission Strategic Mission An application of strategic intent in terms of products to be offered and markets to be served An application of strategic intent in terms of products to be offered and markets to be served Chapter 1-6 Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved.

Stakeholder Involvement Keep stakeholders involved Capital Market Product Market Organ- izational Increase the returns to stakeholders Chapter 1-7 Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved.

Chapter 1-8 Mission Statement Product Purpose Customer Geographic Scope - Boundary

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-9 SWOT Analysis External –Opportunities (+) –Threats (-) * A function of the market Internal –Strengths (+) –Weaknesses (-) * A function of competition

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-10 Introduction to Corporation Simulation More on Tuesday after you read the simulation x 2

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-11 The Simulation Scenario… Your teams acts as top managers of a troubled firm in the dynamic Information systems industry

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-12

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-13 Overall Objective You are trying to maximize stock price THROUGHOUT the simulation. Your grade is based on your average stock price THROUGHOUT THE ENTIRE SIMULATION -- NOT JUST YOUR PRICE AT THE END!!!!!!!

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-14 Starting Position Every company starts out with the exact sales history (p. 2) and starting positions (p ). Your stock price will depend not only on your decisions, but also on the decisions of the other groups.

Copyright ©2003 by South-Western, a division of Thomson Learning. All rights reserved. Chapter 1-15 Teams per team Try to get an assortment of skills Pick the rolls for each Strategic Mission and Name your team!