Safe Communities in North America Engaging the Corporate Stakeholder Donna Stein-Harris Executive Director, Home and Community Partnerships and Initiatives National Safety Council Safe Communities America March 17, 2008 Merida, Mexico

North American Regional Network Network Facilitators  Safe Communities Canada (Support and Certifying Center)  Safe Communities America (Affiliate Support Center) Current Members  Brampton, Ontario, Canada  Calgary, Alberta, Canada  Rainy River, Ontario, Canada  Sault Ste. Marie, Ontario, Canada  Brookville, Ontario, Canada  Wood Buffalo, Ontario, Canada  Omaha, Nebraska, USA  Springfield, Missouri, USA  Dallas, Texas, USA  Anchorage, Alaska, USA

Goal To engage businesses in the development and long-term growth of Safe Communities locally and nationally through a commitment to:  Workplace, transportation, home, and community safety  On-going support

How do businesses think about safety?

 Corporate stakeholders understand the positive impact of safety: On employee health and well-being On the bottom line  Corporate stakeholders understand that: A safety management system is core to that success A safety management system is comprised of three types of elements administrative and managerial operational and technical cultural and behavioral

 Corporate stakeholders know that safety: Requires commitment and leadership Requires both reactive and proactive measures Requires continuous improvement

What does the data tell businesses about safety?

Trends - Overall Death Rate Indexes (1992=100) Total U-I death rate* up 18%. * Deaths per 100,000 population.

On-The-Job Safety Compared to On-The-Job On-The-Job  146 million workers at risk  4,988 on-the-job deaths  3.7 million disabling injuries  $164.7 billion in costs to society Off-The-Job  146 million workers at risk  53,200 worker OTJ deaths  9.4 million worker OTJ disabling injuries  $240.3 billion in OTJ costs to society Source: Injury Facts, 2008 Ed.

North American Totals  64,007 Deaths  14.4 Disabling Injuries  $445.5 Billion in Healthcare Costs Source: Injury Facts, Ed.

Making the Case to Support Safe Communities  What are the points of intersection?  What’s in it for them?  What do we want them to do?

Points of intersection with businesses and Safe Communities? Safe Communities have: An infrastructure based on partnership and collaborations, governed by a cross-sectional group that is responsible for safety promotion in their community Businesses have: An infrastructure that is based on a combined management and employee leadership and a commitment to work together to promote safety

Points of intersection Safe Communities have: Long-term, sustainable programs covering both genders and all ages, environments, and situations Businesses have: Operational safety and health programs supported by training and orientation with a high level of motivation

Points of intersection Safe Communities have: Programs that target high-risk groups and environments, and programs that promote safety for vulnerable groups Businesses have: Built-in hazard recognition, evaluation, and control for all employees

Points of intersection Safe Communities have: Programs that document the frequency and causes of injuries Businesses have: Systems documentation, assessments, audits

Points of intersection Safe Communities have: Evaluation measures to assess their programs, processes and the effects of change Businesses have: Evaluation measures and plans for continuous improvement through design and engineering

Points of intersection Safe Communities have: Ongoing participation in national and international Safe Communities networks Businesses have: National and international business networks, cultural exchange programs

What’s in it for them?  Demonstrates their Corporate Social Responsibility  Receive recognition for their efforts  Reduces healthcare costs  Reduces lost productivity  Reduces pain and suffering for their employees and their families

Mutually Beneficial Relationship Business Entity Community Benefits to Corporate Stakeholder  Do the right thing  Keep employees safe at work, home, and community  Good public identity  Increase network and connections  Reduce employee healthcare costs Benefits to Community  Safer Community  Recognition  Resources  Skill Base/Technical Expertise  Increase network and connections  Bigger draw to expand community

What do we want them to do?

 Contact a Safe Communities Affiliate or Certifying Center, or local Safe Community to express interest in their company’s involvement  Be a member of the Steering Committee  Provide evaluation, data collection, research support  Help to adapt company safety activities/processes to community activities/processes  Provide financial/budgeting guidance  Host a fundraiser

 Encourage employees and their families to participate in community injury prevention events  Get involved in future injury prevention strategic planning activities  Take active role in injury prevention events and activities  Host training conferences and support international meetings  Encourage other businesses to support Safe Communities  Encourage Safe Community challenge grants  $$$$$$$

Omaha, Nebraska Travel and Transport – donated cruise to support monthly safety event First Data Corporation – Helped to develop an on- line driver education program Home Instead, Blue Cross Blue Shield – supported elderly falls campaign Children’s Hospital, Bike Rack, and Kohl’s Department Store – supported Cyclefest ConAgra – sponsor of Safety and Health Summit

Omaha, Nebraska Anderson Fire Equipment – School and Community Demonstrations about fire Safety Rotary – sponsored safety belt checks Werner Enterprises, Cabellas, Omaha Steaks - $1,000 each to support safety belt campaign Dodge dealer – donated car to support same event

Thank you! Donna Stein-Harris Safe Communities America National Safety Council