Harnessing Nature’s Benefits: Recognising the Wider Value of Tourism through Wellbeing Cheryl Willis Sub-title in 24pt Calibri – Name of presenters CSLTR Research Showcase Event 8 th June 2011

Research Partner This Research is Supported by Partner Organisation: Dorset County Council Key Contacts: Don Gobbett, Head of Planning Peter Moore, Environment Policy Group Manager David Walsh, Economic Development Manager

Broad Aims of Research To explore the relationship between the natural environment and human wellbeing To attempt to understand the ‘Intangible Values’ or ‘Cultural Ecosystem Services’ that arise from coastal landscapes and render them highly valuable to visitors To determine how such a deeper understanding of ‘value’ can be set alongside economic measures in policy decisions

Context and Background ‘A rational process for assessment of environmental policy options should be based on an appreciation of how humans value nature’ (Lockwood, 1999 p381)

Capturing Responses to the Landscape and their Effect on Subjective Wellbeing Measures of Physical Benefit Measures of Psychological Benefit Human Needs Approach

Methodology Fieldwork will be conducted throughout the period of greatest visitor population (May – September 2011) A mixed methods approach will be taken: – 400 on-site surveys – 30 in-depth interviews – 4 focus groups

Case Study Areas

Thank you – any questions? Research presented here was conducted during an ESRC Studentship under its Capacity Building Clusters Award (RES ) in partnership with Dorset County Council. For more information about this project and the work of the Centre for Sport, Leisure and Tourism research, see Contact: Cheryl Willis