1. The Socio-Cultural Impact of Museums on their Local Communities Fiona C. Hutchison Centre for Sport Leisure and Tourism Showcase, 8 th June 2011, Exeter

2. Royal Albert Memorial Museum, Exeter Contacts:  Alan Caig, Head of Leisure and Museums, Exeter City Council  Camilla Hampshire, Museums Manager  Ruth Randall, Marketing Manager

4. Reasons for Studentship This studentship sets to investigate, capture and analyse the range of socio-cultural impacts generated by the RAMM in the period immediately after its re-opening Trend of trying to capture the impact of the cultural sector. 2 main types: Impact reports and theoretical pieces. Drivers:  Highlight the socio-cultural impacts  Contribution to knowledge  Academic study (methodological rigour)  Practical use (not just a theoretical exercise)

5. Considerations for the Project Project 1 RAMM 2 Policy Context 3 Findings from Literature

6. Strategy to Capture Socio-cultural Impacts of RAMM Focus on whole service Concentrate on broad reach of museum  Geographical boundary  Use and non-use values for visitors and non-visitors Quantitative and Qualitative methods  Large scale surveys, 2 rounds  In-depth interviews Toolkit  Factor analysis  Pilot

7. Thank you – I welcome any questions. Research presented here was conducted during an ESRC Studentship under its Capacity Building Clusters Award (RES-187-24-0002) in partnership with the Royal Albert Memorial Museum For more information about this project and the work of the Centre for Sport, Leisure and Tourism research, see www.ex.ac.uk/slt.www.ex.ac.uk/slt Contact Fiona Hutchison on f.c.hutchison@exeter.ac.ukf.c.hutchison@exeter.ac.uk Photos (c) 2010 Royal Albert Memorial Museum and Art Gallery and Exeter City Council.