The Boeing Company Alp Onurlu Michael Buzick Lymon Ting Dararith Kim Mario Aquilar

Establishment of Boeing About William Boeing Birth of The Boeing Company Creation of first seaplane “B&W”

History of Boeing During World War I 1950s 1970s Recession Years 1980s 1990s

Challenges and Opportunities in the Boeing ’ s History Challenges: Recession of 1970s After 9/11 Attacks Opportunity: Being the industry innovator

The Boeing Company Annual Sales (in billions) - Year 2000: $51.32 – Year 2001: $58.20 – Year 2002: $54.07 – Year 2003: $50.49 Annual Net Income (in billions) - Year 2000: $2.13 –Year 2001: $2.83 –Year 2002: $2.32 –Year 2003: $.72

The Boeing Company Share of Market (in billions) – Boeing Integrated Defense System: $27.36 – Boeing Commercial Airplane: $22.41 – United Space Alliance: $1.69 – Boeing Capital Corporation: $1.22 U.S. Locations – Chicago, Arizona, California, Kansas, Missouri, Pennsylvania, Texas, Washington

The Boeing Company Outside U.S. Locations – China, Korea, Russia, Germany, Japan Number of Employees – 157,518 employees (Jan. 2004) – 166,800 employees (Jan. 2003)

The Boeing Company Supplier – Prett & Whitney – General Electric – Rolls Royce – Thousands of other suppliers Customers – U.S. Government – Government Agency – Commercial Airlines – Leasing Companies Competitors – Defense Northrop Grumman Corporation Lockheed Martin Corporation – Commercial Aircraft Airbus Use of IT & IS – In-bond logistic – Operations – Services

Porter ’ s Five Forces Suppliers Customers Substitutes Entrants Rivalry

S.W.O.T Analysis Strengths Weaknesses Opportunities Threats

Company Strategy Focus Differentiation

Company Strategy IT/IS as Company Strategy

Company Culture Run Healthy Core Businesses Leverage their Strengths into New Products and Services Open new frontiers

Boeing ’ s Core Competencies Detailed Customer Knowledge and Focus Large-scale Systems Integration Lean enterprise

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