1. Review At what levels are goals set?
What are characteristics of good objectives?
What are contingency plans?
What are operational plans?
examples
What are barriers to setting goals?
What is MBO?
Is it good or bad?

2. Strategy
Theory
A comprehensive plan for accomplishing an organization’s goals.
Strategy Components
Core competencies
Distinctive competency (only a few have this)
Scope
Resources
Types
Deliberate
Emergent

3. SWOT Analysis Practice Strengths (internal) Distinctive vs. Common
Core competencies – look for
Distinctive competency
Competitive advantage
Differentiation
Weaknesses (internal)
Organizational
Competitive disadvantage
Opportunities (external)
Threats (external)

4. Michael Porter’s “five forces”:
Theory
Level of competitive rivalry
Power of suppliers
Power of buyers (customers)
Threat of substitutes
Threat of new entrants
Practice
Use in strategic planning
Use in SWOT analysis

5. Porter’s Generic Strategies
Theory
Differentiation
Cost leadership
Focus
Competitive Advantage
Low Cost
Product Uniqueness
Competitive Scope
Broad
Cost leader
Differentiator
Narrow
Focused

6. Miles and Snow Typology
Theory / Practice
Prospector
Innovative and growth oriented
E.g. 3M, Amazon, J&J
Defender
Protects current markets
E.g. BIC, eBay, Mrs. Fields
Analyzer
Current markets with some innovation
E.g. Most large companies. DuPont, IBM, Starbucks
Reactor
Changes with events
E.g. A losing strategy, Navistar, Kmart
What are implementation considerations?
What organizations are key?

7. Product Life Cycle Strategy
Theory

8. Product Life Cycle Strategies
Practice
What are potential strategies in each phase?
Examples
Together
In pairs
Videos
Griffin DVD – Ch. 3, Recycline
DVD Nike – Birth of an Empire