a root chopper for producing a natural plant supplement Blue Team December 12, /12/05

1 minute later…

12/12/05 Scale: 1 grid = 0.25 inches

12/12/05

10 months later…

+12%+17% 12/12/05

Technical Innovations 12/12/05

Technical Innovation Bent Flail Blades Increased Safety Increased Life Blade Geometry 12/12/05

Technical Innovation Detachable Cutting Chamber Increased Functionality Easy Access Constrained Movement 12/12/05

Technical Innovation Toggle Latch 12/12/05

Technical Innovation Safety Mechanisms Reed Switch Motor Braking: 0.13 seconds 12/12/05

Product Realization Initial Target Market Organic Farmers Small Farmers 12/12/05

Product Realization Costs Cost to Manufacture = $215 Retail Price = $850 NPV Over Next 6 Years = $1.3M Return on Investment = 76% 12/12/05

Product Realization Business Plan First Year Sales: 1000 units Projected Increasing Sales Secondary Customers 12/12/05

Product Realization Consumer Incentive Yield Increase Increase in Sales Farmer A 5%$700 Farmer B 10%$1,400 Farmer C 50%$7,000 12/12/05 Projected sales increase per harvesting season on a 10 acre potato farm

Product Realization Competitors Price per 100 Plants Plant Success$40.00 BioOrganics$16.00 First Fruits$7.50 InocuPro$ /12/05

Acknowledgements Thank You’s Dr. Dave Douds, USDA Prof. Woodie Flowers Prof. Samir Nayfeh Prof. Dave Wallace Dick Fenner Steve Haberek Bob Nuttal Bob Gertsen Joe Cronin Chet Reshamwala 12/12/05

Questions?

Bahia Grass Mychorrizal Fungus 12/12/05 Product Realization USDA Research

Technical Innovation Coffee Grinder

Technical Innovation Electronics

food mill cheese grater herb mill chopper linear grater Technical Innovation Current “Chopping” Methods

food processor Technical Innovation Current “Chopping” Methods Cuisinart

12/12/05 Product Realization Projected Cash Flow

12/12/05 CompetitionBreak Even Plant Success22.4 Grow Bags7.5 Acres BioOrganics60.7 Grow Bags20 Acres First Fruits154.5 Grow Bags52 Acres Product Realization Cost Comparison