E-commerce COM380 E-commerce fundamentals Objectives By the end of the lecture students should: Appreciate the changes in trading patterns enabled by E-commerce.

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Presentation transcript:

E-commerce COM380 E-commerce fundamentals Objectives By the end of the lecture students should: Appreciate the changes in trading patterns enabled by E-commerce Understand the main business models of E- commerce Appreciate the different revenue models available through E-commerce

E-commerce COM380 E-commerce fundamentals The E-commerce environment The E-commerce marketplace Business models for E-commerce

E-commerce COM380 E-commerce fundamentals E-commerce environment Macro-environment Micro-environment

E-commerce COM380 E-commerce fundamentals E-commerce marketplace Business-to-consumer (B2C) Business-to-business (B2B) Consumer-to-business (C2B) Consumer-to-consumer (C2C)

E-commerce COM380 E-commerce fundamentals Marketplace channel structures Disintermediation Reintermediation Countermediation Infomediary

E-commerce COM380 E-commerce fundamentals Types of portal Access Horizontal Vertical Geographical Marketplace Media type

E-commerce COM380 E-commerce fundamentals Electronic marketspace Sell-side Buy-side Marketplace

E-commerce COM380 E-commerce fundamentals Electronic marketspace Negotiated deal Brokered deal Auction

E-commerce COM380 E-commerce fundamentals Electronic marketspace Fixed price Pure markets Barter

E-commerce COM380 E-commerce fundamentals Online auctions Price discovery Efficient allocation mechanism Distribution mechanism Coordination mechanism

E-commerce COM380 E-commerce fundamentals Online auctions Forward, upward Reverse, downward

E-commerce COM380 E-commerce fundamentals Business models for e-commerce Operation arena Value chain position Value position Revenue models Representation

E-commerce COM380 E-commerce fundamentals Business models for e-commerce Marketplace position Revenue model Commercial arrangement

E-commerce COM380 E-commerce fundamentals Start-up companies Dot-coms Clicks and mortar Assessing dot-coms

E-commerce COM380 E-commerce fundamentals Valuing dot-coms Cost of acquiring customer Contribution margin per customer Average annual revenues Total number of customers Customer churn rate

E-commerce COM380 E-commerce fundamentals Dot-coms Concept Innovation Execution Traffic Financing Profile

E-commerce COM380 E-commerce fundamentals Dot-coms End of the affair Impact

E-commerce COM380 E-commerce fundamentals Summary E-business environment E-business marketplace Disintermediation Business models Start-ups

E-commerce COM380 E-commerce fundamentals Objectives Appreciate the changes in trading patterns enabled by E-commerce Understand the main business models of E- commerce Appreciate the different revenue models available through E-commerce

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