Ivey Visual Identity Update. To date, accepted names were Richard Ivey School of Business and for secondary references Ivey Business School. Feedback.

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Presentation transcript:

Ivey Visual Identity Update

To date, accepted names were Richard Ivey School of Business and for secondary references Ivey Business School. Feedback indicated there was a preference for standardization. Ivey Visual Identity Update

The Ivey family participated in this discussion and the result is a name that honours the Ivey family’s long-term commitment to the school…. IVEY BUSINESS SCHOOL (The building will remain The Richard Ivey Building.) Ivey Visual Identity Update

Point 1 Point 2 Point 3 Point 4 Point 5

Point 1 Point 2 Point 3 Point 4 Point 5

COLOUR… Ivey Visual Identity Update

White…. innovation possibility brilliance Ivey Visual Identity Update

Green…. growth learning transformation Ivey Visual Identity Update

Purple…. heritage wisdom individualism Ivey Visual Identity Update