Key components of the business plan “The business model” Key partnerships Investors Key accounts Advisors Key resources / skills What do you need to make sure that you can keep servicing your customer Channel How you plan to reach these customers / users Customers Who will use your product Who will see value in it Cost structure What will it cost you to deliver these services Revenue streams For what will you charge and why they will pay you Provenance

Detailed Business Plan Template Company’s business (description short enough to fit on a business card) Mission, Vision statement Products Product description Development schedule Differentiation (USP) Price point Process of manufacturing/ usage steps Market Target market/ market size Trends projected sizes Product match to market definition Marketing strategy Provenance

Detailed Business Plan Template SWOT Analysis Pricing Strategy Distribution Sales channels Partnerships Customers Competition Competitors Competitive advantages Team Background of management Board composition Provenance

Detailed Business Plan Template Financials Projected P&L (first two years by quarters) Projected cash flow (first two years by quarters) Projected head count by functional area (R&D, sales, marketing..etc) Capitalization Schedule  Some other documents (not mandatory) IP declaration worksheet (if any) Statement of infrastructure requirements (if any) Statement of purpose (if any) Timeframe required for incubation (if any) Provenance