1. [COMPANY NAME] Business Plan

2. MISSION STATEMENT  A clear statement of your company’s long-term mission. Try to use words that will help direct the growth of your company, but be as concise as possible.

3. COMPANY INFO  History of Company  Define the business  Distinctive nature: competitive advantage  Objectives

4. THE TEAM  List CEO and key management by name  Include previous accomplishments to show these are people with a record of success  Summarize number of years of experience in this field

5. BUSINESS CONCEPT  Summarize key technology on which your business is based  Proprietary position  R&D plan  New Product development  Regulations/Governmental/Societal issues

6. OPPORTUNITIES  Problems and opportunities:  State consumer problems/opportunities (existing market or new market), and define nature of product/service opportunities created by those problems.

7. MARKET SUMMARY  Market:  Define product  Customers: why would they want to buy your products: benefits and costs?  Competitors: who and what are the differences between your product and theirs?

8. MARKETS  Market Size  Trends  Marketing plan: advertising, promotion, customer decision environment  Geographical coverage: where do you want to sell first? And why?

9. COMPETITION  Summarize competition  Outline your company’s competitive advantage

10. OPERATIONS  Facilities: make or buy?  Manufacturing process  Labor force and training?

11. SCHEDULE  What is the schedule for the different activities listed above

12. FINANCIAL PLAN  High-level financial plan that defines financial model, pricing assumptions (tie to market projections), and reviews yearly expected sales and profits for the next three years.  Use several slides to cover this material appropriately.

13. PRO FORMA SUMMARY  Summary Profit and Loss statement for each of the first 5 years (year 1 in quarters)  Summary Cash flow  Summary of financing needs and reasons

14. RESOURCE REQUIREMENTS  Technology requirements  Personnel requirements  Resource requirements  Financial, distribution, promotion, etc.  External requirements  Products/services/technology required to be purchased outside company

15. RISKS & REWARDS  Risks  Summarize risks of proposed project  Addressing risk  Summarize how risks will be addressed  Rewards  Estimate expected pay-off, particularly if seeking funding

16. KEY ISSUES  Near term  Isolate key decisions and issues that need immediate or near-term resolution  Long term  Isolate issues needing long-term resolution  State consequences of decision postponement  If you are seeking funding, state specifics