PROGRAMMATIC : SILVER BULLET OR NOISE?. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2 Jessica Hogue SVP, Client Service Nielsen.

Slides:

Advertisements

Similar presentations

INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS NIELSENS ROADMAP FOR CROSS-PLATFORM RATINGS:

Advertisements

A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

NIELSEN CONSUMER 360 JUNE 2013 EVOLUTION OR REVOLUTION: THE IMPACT OF DIGITAL ON SHOPPERS AND STORES.

Moderator:Jonathan Ricard, SVP BrightTag Panelists:Mark Howard, SVP Digital Advertising Strategy, Forbes Media Matthew Spengler, Executive Director, Digital.

Training solution for Mobile Workforce. People expect to consume content when and where they want to. Training for Mobile Workforce.

Live ROI Facebook Marketing Conference March 27, 2013.

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director

Copyright © Magzter Inc – Confidential Michael D. Triunfo Director of Sales, N.A Magzter Inc Avenue of the Americas Rockefeller Center, 7th.

LinkedIn for Lawyers and Firms Patrick Baynes Co-Founder, PeopleLinx Formerly of LinkedIn Corp. PeopleLinx Helps optimize employee LinkedIn profiles and.

Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company July 2010 Finance: +8.3% Total advertising trend Year to date 2010August.

Web 2.0 Fueling Multichannel Marketing Brett Hurt Founder and CEO, Bazaarvoice 29 April 2008.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is.

Computational Advertising Duygu Gunaydin Lu Li Shuanglong Wei.

Ignite Presentation to CablevisionPAGE 1IGNITE SPORTS CONFIDENTIAL Ignite Sports Presentation to Cablevision February 25, 2002 IGNITE SPORTS CONFIDENTIAL.

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 1 Consumer Confidence Survey – Q3 – 2014 Field Dates: August 13 – September 5, 2014.

IMA CIM Overview. IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.

MARKETING THAT WORKS David Camp SVP Business Development.

stephanierobbins.com Source: Cohen, 2011 Online tools that allow businesses to engage, attract, and influence customers by supplying targeted, relevant.

Tack! Communication delivering results. About Wiraya Based in Stockholm. 13 employees. Sweden's eighth fastest growing tech company in A primary.

MARKETING: SOCIAL MEDIA’S BACKDOOR TO REVENUE David Olsen - Winning Group 1.

Adotomi.com | Copyright Adotomi 2013 Scaling Up While Maintaining Quality: Life After the Like Nadav Weinberg | Director of Business Development.

YOUR LOGO DIGITAL PR REPORT 2013 #PRCADIGITAL Danny Whatmough CMPRCA, Associate Director of Digital, Ketchum and PRCA Digital Group Chairman.

Search Engine Marketing (SEM) Trends and The Future of Search in North America Ashmanov and Partners Conference 2008 Jeffrey Pruitt iCrossing Executive.

Proprietary & Confidential Information of Initiative.

Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.

Display & Remarketing What You Need to Know. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT © 2013 BE FOUND ONLINE, LLC 2 WHAT IS DISPLAY?

DATA TO NOVEMBER 2014 Nielsen Ireland MAGAZINE IRELAND.

Advertising Solutions Idaho Tourism Co-Op Partners FY’16.

Page 0 ©2005 Avenue A/Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A/Razorfish and may not.

From Three-Screens to Multi-Screens Maria Mandel Vice President Marketing & Media Innovation AT&T Advanced Ad Solutions.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

James May Chief Strategy Officer ADV Marketing Communications Group Large-scale integration of various disciplines in Advertising: New Model of Integrated.

Michael Lummus Digital Marketing Strategy, Teradata | DESIGNING BETTER EXPERIENCES THROUGH ‘PAID’

 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by.

The $1 Million CPM: Will Apple’s iAd Change the Mobile Market Forever? Noah Elkin Senior Analyst eMarketer iAds An agency perspective Brett Barash Vice.

The Future of Financial Marketing Paul Rapino Sr Director Microsoft Advertising Vertical Industry Solutions Presented at the Journal of Financial Advertising.

Social Media Strategy August 11, 2008 Prepared by Rudi Leung.

SESSION OVERVIEW. SESSION OVERVIEW Understanding Social Media Notes from Topics 1-10 in Perspectives on Social Media Marketing Social Media and the Evolution.

Ravikant Sabnavis, Kingfisher Airlines. Conversation Community Commenting Collaboration Contribution Product Place Price Promotion Participation The.

Using Social Media to Drive Store Brand Value Reggie Bradford fb.com/vitrue.

Slicing and Dicing through the Numbers & Trends Geoff Ramsey Founder & CEO, eMarketer Doug Weaver Founder & CEO, Upstream Group.

DIGITAL MARKETING NEEDS AND CHALLENGES Chad Hage September 2015 MEASURABLE BY DESIGN.

The Challenge of Addressable Advertising Jon Block, EMEA VP of Product & Platform.

Presented by Mike Cassidy, CEO and Founder. Agenda About Undertone The Online Advertising Industry Q&A 2.

AD SPEND. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands.

DATA TO OCTOBER 2014 Nielsen Ireland MAGAZINE IRELAND.

Focus on trust (with branded websites). April saw the latest release of Nielsen’s study into trust The survey took place in 56 global markets with 28,000.

Video #1 What is Google AdSense and how can you make money with it?

FINDING THE EFFICIENT FRONTIER OF DIGITAL MARKETING NAVIS LEADERSHIP CONFERENCE 2016.

NA Sales Training 2007 The Digital Marketing Space.

Marketing Solutions Mobile Fact Pack LinkedIn Confidential ©2013 All Rights Reserved.

We help businesses achieve online success! © All rights reserved. 8-digital.com - Proprietary and Confidential.

Automated TV Buying: Who/What/Where/When/Why A Panel Discussion of Trading Partners and Technology Providers 1 Sponsored by.

MEASURING WHAT NO ONE ELSE CAN… TODAY AND TOMORROW TOTAL AUDIENCE: KELLY ABCARIAN SVP PRODUCT LEADERSHIP.

Assessing the Impact of Branded Content Across the Web

The Digital Footprint of Todays Healthcare Consumer

Digital Marketing Strategy

Top 10 Habits of Highly Effective Millennial Marketers

How often ads are received on mobile phones, February 2013

Contents 1.What is Digital Marketing? 2.Vmayo Digital Marketing Solutions 3.Why Vmayo Technologies?? 4.Application of Digital Marketing.

E-Marketing Communication

How Brands Are Capitalizing on Programmatic Direct Mail®

Best Social Media Marketing Company

Benefits of outdoor digital billboard. OUTDOOR DIGITAL BILLBOARD IS AN IMPORTANT ADVERTISING TOOL THAT ALLOWS THE MANAGEMENT AND DISTRIBUTION OF DIGITAL.

2017 IEEE President-Elect Candidate

Cronbay-Tech Welcome’s You

Direct-to-Consumer Audiences

Digital. Engaged. Our network is more engaging than social media.

DTC through Cision ID. Direct-to-consumer audiences.

Presentation transcript:

PROGRAMMATIC : SILVER BULLET OR NOISE?

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2 Jessica Hogue SVP, Client Service Nielsen Donnie Williams Chief Digital Officer Horizon Media Lindsay Fordham Director, Product Marketing Rocket Fuel Tod Sacerdoti CEO & Founder BrightRoll Moderator

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 3 WHAT IS PROGRAMMATIC? Programmatic marketing uses real time systems, rules and algorithms to automate the delivery of data-driven, audience-specific, relevant experiences to consumers as they interact with a brand’s many touch points. The experiences include focused offers, messages, content or ads across paid, owned and earned channels. It is the use of technology to automate processes and the use of math to improve results.

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 4 GROWTH OF PROGRAMMATIC US Display Ad Spending Share, By Type, 2011–2017 Note: Read as 28% of display-related spending was through RTB in 2013; numbers may not add up to 100% due to rounding. Source: MAGNA GLOBAL and eMarketer.

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 5 Online Mobile TabletTV FUTURE OF PROGRAMMATIC: CROSS-PLATFORM?

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 6 Jessica Hogue SVP, Client Service Nielsen Donnie Williams Chief Digital Officer Horizon Media Lindsay Fordham Director, Product Marketing Rocket Fuel Tod Sacerdoti CEO & Founder BrightRoll Moderator