Geneva, Switzerland, November 2014 United Arab Emirates Experience Ahmad Alshamsi Manager Type Approval, UAE TRA Combating Counterfeit and Substandard ICT Devices (Geneva, Switzerland, November 2014)

Geneva, Switzerland, November presentation Topics Concerns Challenges Experience and best practices Past Cases

Geneva, Switzerland, November Defining the main Concerns In order to better understanding what is the problem and how we could set our plan to control it and finding the best solutions, we started with defining the problems and concerns: Government Consumer Business

Geneva, Switzerland, November Defining the main Concerns Concerns of the Government  The telecom sector and how to maintain it  The high levels of hazardous threatening consumers and the environment  The protection of Telecom equipment's market from counterfeit & prohibited equipment's  The security and quality of service for users  The negative effects on the economy

Geneva, Switzerland, November Defining the main Concerns Concerns of the Consumers  Consumers are becoming increasingly concerned about the privacy of their personal information.  Significant health and safety risks. Concerns of the Manufacturers  Brand value and firm reputation  Revenue from new products to cover the research and development costs

Geneva, Switzerland, November Challenges As per the TRA study 2012 about how to Improving efforts to combat counterfeiting and piracy, we found many challenges, divided to :  Internal Challenges.  External challenges.

Geneva, Switzerland, November Internal Challenges challenges to improve the enforcement and finding ways to enhance it.  Development of strong and effective policies and procedures to combat illegal issues.  Co-operation with industry and among governments  Continuance Development of the enforcement team

Geneva, Switzerland, November External Challenges challenges we are facing from out side world: public awareness of counterfeiting issues.  counterfeit devices dose the job just as well as genuine devices.  consumers with overconfident in their ability to recognize counterfeit devices. Online stores, became active distribution channel for counterfeit products.

Geneva, Switzerland, November External Challenges Continuance changes in how to deliver counterfeit devices to the market.

Geneva, Switzerland, November Experience and best practices We developed the TRA strategic plan to combat counterfeit and substandard ICT products focused on 3 main areas:  TRA regulations enforcement.  Consumer right  Co-operation with industry

Geneva, Switzerland, November TRA initiatives  TRA Awareness campaign.  Disconnect the fake and duplicate IMEI  Consumer Right

Disconnect the fake and duplicate IMEI  On 6 September, TRA issued directive 7 of 2011 “ Duplicate IMEIS”, to block all fake and duplicate IMEI from the GSM network in the UAE.  More then 100,000 devices with fake or duplicate IMEI have been disconnected from the service providers network Geneva, Switzerland, November TRA initiatives

Geneva, Switzerland, November TRA initiatives Disconnect the fake and duplicate IMEI

Geneva, Switzerland, November TRA initiatives TRA Awareness campaign.  Based on our surveys, consumers are welling to know more about counterfeit.  In 2013, 5 main awareness campaign targeting consumers and dealers.  Today, the awareness campaigns about the counterfeit products became part of the UAE events program.

Geneva, Switzerland, November TRA initiatives TRA Awareness campaign.

Geneva, Switzerland, November TRA initiatives Consumer right Educate consumers about there right

Conclusions and Recommendations Geneva, Switzerland, November  Raising awareness in the community is job of government, privet sector and consumers to raise awareness.  Governments should work together through trade agreements to strength IP production  Industry should support governments efforts to combat counterfeiting  More initiatives from industry to help consumers

United Arab Emirates Experience Geneva, Switzerland, November Thank you