January 2015 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 53 minutes each day in January % (3hrs 30min) of this viewing was live with the other 10% (23 min per day) time shifted. Total Viewing Jan 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with Children watched almost 4 hours (238 mins) of TV every day in January 2015 Average Minutes Viewed Daily January 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and remained static for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 3 mins per day TV Viewing Live v Time shift Year on Year Jan 2015 v’s Jan 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

TAM Ireland subscribing channels reached 92% of housekeepers, 93% of housekeepers with kids, 90% of ABC1 adults and 88% of yr olds each week in January 2015 Weekly reach of TAM Ireland subscribing channels Jan 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts January 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day January 2015 AudienceAverage Number of Spots seen per Day Individuals 4+34 Adults Adults Adults Adults Adults Adults ABC130 Housekeepers44 HK with Kids37 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers January 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 RECKITT BENCKISER 3 TOYOTA IRELAND 4 HYUNDAI IRELAND 5 DIAGEO 6 UNILEVER 7 PROCTER & GAMBLE IRELAND 8 NATIONAL LOTTERY 9 MARS IRELAND 10 HOTELS COMBINED