Copyright © Allyn & Bacon 2009 Public Speaking: An Audience-Centered Approach – 7 th edition Chapter 3 Speaking Freely and Ethically This multimedia product and its contents are protected under copyright law. The following are prohibited by law: · any public performances or display, including transmission of any image over a network; · preparation of any derivative work, including the extraction, in whole or in part, of any images; · any rental, lease, or lending of the program. Steven A. Beebe & Susan J. Beebe
Copyright © Allyn & Bacon 2009 “…ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others.” - NCA Credo for Communication Ethics
Copyright © Allyn & Bacon 2009 Ethics Values and moral principles by which we determine what is right or wrong. For public speaking, responsibly balance right to free speech with needs of audience.
Copyright © Allyn & Bacon 2009 Speaking Freely Have a Clear, Responsible Goal Give listeners choices. Do not keep your agenda hidden from your listeners.
Copyright © Allyn & Bacon 2009 Speaking Ethically First Amendment guarantees free speech. ACLU: helps protect free speech. Supreme Court: flag burning protected under free speech. Patriot Act sparks controversy between national security & free speech.
Copyright © Allyn & Bacon 2009 Use sound Evidence and Reasoning Do not make false claims. Do not substitute emotions for logic. Keep quality of evidence high.
Copyright © Allyn & Bacon 2009 Be Sensitive to & Tolerant of Differences Be willing to listen to opposing sides (accommodation). This shows respect for others.
Copyright © Allyn & Bacon 2009 Be Honest Offering false or misleading information is unethical. Give credit for ideas and types of information that are not your own.
Copyright © Allyn & Bacon 2009 Do Not Plagiarize Plagiarizing: presenting someone else’s ideas or words as though they were yours. Plagiaphrasing: failure to give credit for compelling phrases taken from another source.
Copyright © Allyn & Bacon 2009 Do Your Own Work Think of an original approach. Avoid articles that can be converted into speeches. Edit your own work.
Copyright © Allyn & Bacon 2009 Acknowledge Your Sources Direct quotes, no matter how short. Opinions or ideas of others, even if paraphrased. Statistics. Non-original visual materials (graphs, pictures & tables). Give oral and written citations.
Copyright © Allyn & Bacon 2009 Listening Ethically Listeners share responsibility for ethical communication. Ethical Listeners: Communicate expectations and feedback. Are sensitive to and tolerant of differences. Critically evaluate the speaker.