© Prentice Hall, 2005 Business Communication Today 8eChapter 10 - 1 Finding, Evaluating, and Processing Information.

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Presentation transcript:

© Prentice Hall, 2005 Business Communication Today 8eChapter Finding, Evaluating, and Processing Information

© Prentice Hall, 2005 Business Communication Today 8eChapter The Research Process Plan your research Locate data and information Process data and information Apply your findings Manage information

© Prentice Hall, 2005 Business Communication Today 8eChapter Plan Your Research Learn about the subject Identify information gaps Prioritize research needs

© Prentice Hall, 2005 Business Communication Today 8eChapter Ethics and Etiquette in Business Research Don’t skew results Respect privacy of participants Document sources Respect intellectual property Don’t misquote

© Prentice Hall, 2005 Business Communication Today 8eChapter Learn About the Subject Industry publications Competitor’s websites Interviews with Experts

© Prentice Hall, 2005 Business Communication Today 8eChapter Information Gap Analysis 1.Clarify the decision or conclusion 2.Identify subquestions 3.Clarify information requirements 4.Locate existing information 5.Assess the information gap

© Prentice Hall, 2005 Business Communication Today 8eChapter Data and Information Secondary research Primary research

© Prentice Hall, 2005 Business Communication Today 8eChapter Purpose of the Material IndependentVerification Logic and Good Sense Honesty and Reliability The Author Timeliness PotentialBias Data Collection Methods Completeness Evaluating Sources

© Prentice Hall, 2005 Business Communication Today 8eChapter Secondary Research A specific company An entire industry Statistics and trends Business issues

© Prentice Hall, 2005 Business Communication Today 8eChapter Finding Information at the Library BusinessBooksElectronicDatabasesNewspapersPeriodicals DirectoriesAlmanacsStatisticalResourcesGovernmentPublications

© Prentice Hall, 2005 Business Communication Today 8eChapter Online Information Internet public library Company websites

© Prentice Hall, 2005 Business Communication Today 8eChapter Internet Search Tools Search engines –Web directories –Online databases –Meta-search engines

© Prentice Hall, 2005 Business Communication Today 8eChapter Search Techniques Keywords Boolean operators Natural language Forms-based

© Prentice Hall, 2005 Business Communication Today 8eChapter Fine Tune Search Methods Read instructions Review your options Adjust search scope Understand details Vary search terms Employ search agents

© Prentice Hall, 2005 Business Communication Today 8eChapter Documenting Sources Credit sources Build credibility Help your readers

© Prentice Hall, 2005 Business Communication Today 8eChapter Primary Information Surveys Interviews Experiments observations

© Prentice Hall, 2005 Business Communication Today 8eChapter Survey Questions Ask easy-to-analyze questions Avoid leading questions Ask one question at a time Pretest all questionnaires

© Prentice Hall, 2005 Business Communication Today 8eChapter Effective Interviews Purpose –Collect information –Make decisions –Clarify issues Structure –Overall length –Stylistic issues –Organization

© Prentice Hall, 2005 Business Communication Today 8eChapter Types of Questions Close-ended Restatement Direct open-ended Open-ended

© Prentice Hall, 2005 Business Communication Today 8eChapter Preparing Questions Think about sequence Rate the questions Ask smart questions Mix types of questions Limit the number Edit questions

© Prentice Hall, 2005 Business Communication Today 8eChapter Processing Interview Information Quoting Paraphrasing Summarizing

© Prentice Hall, 2005 Business Communication Today 8eChapter Analyzing the Data Mean, median, and mode Overall trends Cause and correlation Cross-tabulation

© Prentice Hall, 2005 Business Communication Today 8eChapter Minimize Mistakes and Misinterpretations Avoid faulty comparisons Don’t push research results Avoid misleading presentations

© Prentice Hall, 2005 Business Communication Today 8eChapter Applying Your Findings Unbiased summary Logical conclusion Feasible recommendations

© Prentice Hall, 2005 Business Communication Today 8eChapter Knowledge Management Information Insights Experiences Research

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