1 © Copyright 2010 EMC Corporation. All rights reserved. EMC Centera The best archive storage platform with lowest total cost of ownership

2 © Copyright 2010 EMC Corporation. All rights reserved. Agenda  Reasons to archive  The optimal storage platform  Archive storage options  EMC Centera  Use cases  Recommended next steps

3 © Copyright 2010 EMC Corporation. All rights reserved. Reasons to Archive  When information volumes dictate the need for: –A better total cost of ownership –A simplified IT infrastructure –Much easier information management  Your backup process becomes time-constrained  Ensure corporate governance policies are met  Regulated industry requirements

4 © Copyright 2010 EMC Corporation. All rights reserved. Archived Content and files Video surveillance Medical imaging Call center voice recording Documents

5 © Copyright 2010 EMC Corporation. All rights reserved. Requirements for the Best Archive Storage Platform  Safeguards access  Enforces retention and disposition within storage  Addresses business continuity and disaster recovery  Requires little to no management  Works with any application or any platform  Eliminates the impact of technology turns  Stores one copy of unique content  Provides lowest total cost of ownership SimpleAffordableSecure

6 © Copyright 2010 EMC Corporation. All rights reserved. Other Archiving Options Tape and Optical  Too labor intensive (management and repair)  Too many technology turns  Prone to media damage  Slow response times  Information is inaccessible when offsite Tape Library or Optical Jukebox ATA Array SAN/NAS ATA arrays  Provides online access  Too labor intensive  No intelligence to: –Simplify management –Reduce the quantity of storage consumed –Assure information authenticity –Improve total cost of ownership beyond acquisition price

7 © Copyright 2010 EMC Corporation. All rights reserved. How Centera Works: Application Example Application stores Content Address for future reference Centera performs content address calculation and sends address back to application Application server sends object to Centera over IP network Object is created and sent to application server LAN CA Content Address  Digital fingerprint  Globally unique  Location- independent Content Address algorithm

8 © Copyright 2010 EMC Corporation. All rights reserved. What Content Addressing Brings to an Information Archive  Eliminates management overhead –Address is location-independent  Improved storage efficiency –Identical objects are stored only once  Guaranteed integrity –Absolute assurance of content authenticity  Enforces application retention and disposition policies in storage –Object level retention

9 © Copyright 2010 EMC Corporation. All rights reserved. Centera User Comments “Once you set [Centera] up and set up your rules, there is zero FTE time required to manage it.” “Centera administration costs are one- thirtieth of the SAN administration costs.” “We did not know where the Centera was located after one year because we never had to touch it.” Hard Statistic: “In a very heavy change environment, we manage 8.9 PB of Centera with two people that have other things they do.”

10 © Copyright 2010 EMC Corporation. All rights reserved. Clip ID: The Content Address of the metadata file (CDF) that Centera returns to the application 3C08JM40C8AMMe0N8ATEJHC2DQN Clip ID: The Content Address of the metadata file (CDF) that Centera returns to the application 4AE7B39A2CEFe6J2PTDRWE4YYZ Benefits of Content Address and Storage-Based Metadata An archive with rich metadata allows:  Retention and disposition by user  Organization of content by user view  Search and index  Business logic that triggers application actions when information is read

11 © Copyright 2010 EMC Corporation. All rights reserved. Pool 1 Application Pool 1 Pool 2 Application Pool 2 Pool 3 Application Pool 3 Default Pool “Virtual Pools” Segregate Content CDFBlob

12 © Copyright 2010 EMC Corporation. All rights reserved. SourceTarget  Replicate all Virtual Pools  Replicate selected Virtual Pools Pool 1 Pool 2 Pool 3 Pool 1 Pool 3 Pool 1 Pool 2 Pool 3 Distributed Content for Business Continuity and Disaster Recovery Pools and replication

13 © Copyright 2010 EMC Corporation. All rights reserved. Scalable RAIN Architecture: Redundant Array of Independent Nodes Multiple cabinets in a single cluster Centera 4-node Up to 32 nodes per cabinet Centera Virtual Archive  Easily scale by adding nodes to the cluster  Federate clusters with Centera Virtual Archive

14 © Copyright 2010 EMC Corporation. All rights reserved. Archiving application Centera Virtual Archive Software Creates a more scalable and efficient long-term archive Centera is now:  More scalable –Aggregation of multiple clusters –Increased capacity (petabytes)  More flexible –Existing clusters join virtualized cluster environment –Expand archive to overcome space, distance, and technology limitations  Even simpler to use and manage –Applications interact with single virtual archive –Retrieve objects stored on any cluster –Seamlessly aggregate available capacity of multiple clusters IP network Centera cluster

15 © Copyright 2010 EMC Corporation. All rights reserved. 275 EMC Centera Archive Solution Partners   File systems  Documents and images (enterprise content management)  Microsoft SharePoint  Medical images  SAP information  Databases  Voice recordings  Video  Check/document imaging  Life Sciences  Security Event and Information Management (SEIM)  Other archiving applications

16 © Copyright 2010 EMC Corporation. All rights reserved. Centera’s Superior Total Cost of Ownership Two 4-node Centeras (replicated) versus Two NAS Storage Systems (replicated) Costs $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 Acquisition Cost Year 1Year 2Year 3 NASCentera Two 4-node Centeras (replicated) versus Two Optical Systems Costs $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 Acquisition Cost Year 1Year 2Year 3 OpticalCentera Two 4-node Centeras (replicated) versus Two Tape Systems Costs Acquisition Cost Year 1Year 2Year 3 TapeCentera $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000

17 © Copyright 2010 EMC Corporation. All rights reserved. A Large Air Carrier Business challenge  Tape as the repository for aged s was slow, unreliable, time consuming to manage, and costly Decision criteria  Ease of use and management  Low cost  Internal governance and SEC compliance Centera’s value  Provide end-to-end offering to meet all requirements including internal governance and SEC compliance  Significantly reduce backup window and eliminate PST folders  Provide the lowest total cost of ownership USE CASE archiving

18 © Copyright 2010 EMC Corporation. All rights reserved. An Education Services Provider Business challenge  A large on-campus provider of private for-profit post-secondary education needed a more cost-effective and easier-to-manage solution while satisfying the ongoing need for the long-term retention of s with online performance Decision criteria  Ease of use and management  Low cost  Content authenticity Centera’s value  Archive and retain s and other files for long periods of time  Enable “nearly zero” management expense  Provide online availability and rapid access  Ensure content integrity is beyond reproach USE CASE archiving

19 © Copyright 2010 EMC Corporation. All rights reserved. USE CASE The Boston Red Sox Business challenge  The Red Sox stores footage of entire games in files averaging more than 500 MB each—they needed an easy and low-cost solution to archive their large video library, as well as to be able to quickly recall the archived videos Decision criteria  Ease of use and management  Fast access to archive  Low cost  Content authenticity Centera’s value  Enable online archiving of entire video library  Improve file retrieval time from many minutes to seconds  Provide the lowest total cost of ownership  Ensure content authenticity File system archiving

20 © Copyright 2010 EMC Corporation. All rights reserved. A Global Law Firm Business challenge  This global law firm, operating 30 offices in several countries and four data centers worldwide, used tape for archiving and needed a cost-effective solution to improve backup while ensuring legal compliance Decision criteria  Relieve and optimize backup  Content authenticity  Low cost  Internal governance and legal compliance Centera’s value  Provide end-to-end offering to meet all requirements, including internal governance and legal compliance  Significantly reduce backup window  Provide online availability and rapid access  Ensure content authenticity File system archiving USE CASE

21 © Copyright 2010 EMC Corporation. All rights reserved. SharePoint Archiving Business challenges  Costly and complex to manage Storage Processor (SP) data growth (Tier 1 storage)  Good governance requires policies and controls be in place to manage SP data  Microsoft SQL Server performance slowed as the archive grew Decision criteria  Scalability  Centralized control to enforce retention and compliance policies  Content authenticity  Data availability for e-discovery Centera’s value  Centera can expand easily to accommodate growing SP archives  Security controls to facilitate corporate governance for compliance, retention, etc.  Assure content integrity  Allows content to be stored on a cost-effective storage tier SharePoint archiving USE CASE

22 © Copyright 2010 EMC Corporation. All rights reserved. A Large Healthcare Provider Business challenge  Support rapid and reliable access to electronically stored archives to facilitate the best possible patient care and proficient business practice; in addition, solution must meet compliance requirements Decision criteria  Content authenticity  Reliability and performance  Easy to manage  Must meet compliance needs Centera’s value  Assures integrity of content beyond reproach  Saves storage costs by eliminating redundant images  Excellent performance retrieving Picture Archiving Communication System (PACS) and patient information  Centera reduces management costs: “It takes care of itself and doesn’t need constant attention” Clinical imaging and business applications USE CASE

23 © Copyright 2010 EMC Corporation. All rights reserved. A Large Manufacturing Company Business challenge:  Automated archiving of all SAP archive objects with need to optimize infrastructure management and lower costs Decision criteria  Seamless integration  Content authenticity  Scalability  Low cost Centera’s value  Archiving solution expandable to handle , images, and reports  Enabled improved system performance  Ensured content authenticity  Secure, scalable platform for automated archiving of all SAP archive objects SAP archiving USE CASE

24 © Copyright 2010 EMC Corporation. All rights reserved. A Large Police and Fire Department Business challenge  Manage an accelerating number of 911 emergency calls; recordings were used by public safety officials conducting investigations from minor traffic accidents to violent crimes; needed to comply with public safety regulations Decision criteria  Easy to manage  Fast access to calls  Authenticity of information  Comply with public safety regulations Centera’s value  Self-managing properties delivered a lower total cost of ownership over tape solution  Ensured an accurate, defensible chain of custody  Achieved faster turnaround of discovery requests  Centera’s compliance features were key to meeting public safety regulations Archive voice recordings USE CASE

25 © Copyright 2010 EMC Corporation. All rights reserved. A Major European Telecommunication Company Business challenge  2006 EU Data Retention Directive requires all European telecommunications and Internet service providers to retain all call detail records confidentially and securely for a period of up to two years and to be able to retrieve them “without undue delay” Decision criteria  Seamless integration  Content authenticity  Scalability  Low cost Centera’s value  An archive solution that scales  Ensured content authenticity  Tightly integrated with key applications for complete security and information authenticity  Superior total cost of ownership Voice recording for security purposes USE CASE

26 © Copyright 2010 EMC Corporation. All rights reserved. Why EMC Centera  Proven, purpose-built archiving platform with more than: –More than 5,500 customers –More than 1,700 systems installed –More than 370 PB shipped –275 solution partners  Works with any application  Highly available and scalable High-performance production archiving The best offering when information volumes dictate the need for the:  Best total cost of ownership  Simplest IT infrastructure  Easiest information management Centera 4-node Centera Simple Affordable Secure

27 © Copyright 2010 EMC Corporation. All rights reserved. Recommended Next Steps StepsBusiness Benefits Assess  Leverage EMC Services and avoid the time and expense of developing expertise  Identify maximum investment and benefit opportunities Archive first  Creates the best information total cost of ownership  Helps simplify IT infrastructure  Makes managing information much easier  Addresses governance and compliance requirements  Reduce the size of backup Deduplicate backup to disk  Expedite application recovery  Reduce backup storage infrastructure  Reduce time and bandwidth backups  Eliminate remote office backup infrastructure  Reduce backup management overhead