Business Planning Basics
Time to start? Expand? Uses of the plan –Internal –External
The Big Picture Many names/formats, same 3 parts –Market Components –Organizational Components –Finance Components
Market Section Tips Market Competition (Supply) –Direct –Indirect –Future Customers (Demand) –Realistic, current, credible data Secondary Data Primary Data
Organizational Section Tips Focus on roles, not individuals Don’t overlook risk mitigation Advisory board Rely on Market Section data
Finance Section Simple but clear Accurate Uses –Benchmark –Dashboard –Budget (Cash Flow Projection) Resources Supported by Market Section data
How to Use the Plan Involve team in process Update frequently Provide to funding sources in advance of request
Contact Alan K. Christensen (Ephraim) (435) Keith Church (Richfield) (435)