2011 External communication: audience segmentation

Discussion topics How to interact with strategic users of Statistical and Geographical Information? The audience segmentation process. Public Sector (Executive, Legislative and Judiciary) Private Sector (Business organizations and corporations) Civil Society Media Academics

Discussion topics o The Media as a privilege channel of distribution and marketing of Information o Valuable tool for Public Policy decision makers (Governments and Lawmakers) o Academic, Research & Development sector. o Decision makers in private sector. The importance of having fudamental and official statistical and geographical information for a better and decision making process. o Civil Society. From NGO´s, to the lay audience.

Discussion topics o The added value of identifying the needs and requirements of strategic users. o To facilitate acces of Information by offering capacity building to strategic users. o Feedback mechanisms in order to improve the offer of Information. o On going dialogue and fluid communication with strategic users.

The mexican experience. The case of INEGI at your hand project.  INEGI at hand responds to the needs of identified strategic users of statistical and geographical Information in the public, private, academic and social sectors  On line Access to INEGI Information.  Capacity Building to strategic users for optimizing the use of Information.  Feedback mechanisms from strategic users.

PURPOSE  INEGI at your hand serves to identify the needs and requirements of strategic users.  Feedback mechanism to redesign, promote and communicate Information for strategic users.  Offers and array of products available for the lay audience and strategic users.

ON LINE CONSULTING PROCESS STRATEGIC USER DATA WAREHOUSE INEGI VPN INTERNET Virtual Private Network WEB SERVICES INEGI JUNCTURE INDICATORS

Digital Map of Mexico (Statistical Georeference) Web system to acces geographic information which allows time and space analysis. Develop by an architecture driven to services with high level standards and state of the art technics for managing geographic information. Acces to: Communications infraestructure, Economic Units, geographical names, geology, orography, street names, hidrology, bordelines, communities, among others.

Digital Map of Mexico (Statistical Georeference) Access through any platform with a web navegator (PC, Mac, Linux, iPad,) Simplifies the location of places in the territory by a new search tool. It can measures distances and can generate buffers of a certain perimeter.

WEB SERVICES Web Servicies Web Servicies  Eliminating manual process through an automatic transfer of data and microdata.  Friendly Internet available  MSM system of Information alerts

CAPACITY BUILDING Capacity building program for permanent strategic users comprise two topics: A.Basic a.1) Statistical and geographic Information a.2) Handling INEGI website, Browse the INEGI website Interactive Data Consulting (CUBES), Data Base Municipal Information System, Economic Information Bank B.Workshops for the use and access of statistics and geographic tools b.1) Digital Maps b.2) Data Warehouse b.3)DENUE (Economic Unit Directory) b.4) NAICS (North American Industry Classification System)

Some conclusions Contributes to maintain the leadership of INEGI in the Statistical and Geographical Information sector, with high standards, and be seen as a flexible, reliable and state of the art Organism for the benefit of strategic users. The Project has teaches us that further work is needed in order to have constant coordination with the different offices from INEGI. The constant and permanent communication and exchange of views between INEGI and strategic users from all the identified sectors is an added value for the improvement of this new Project and of course the core of it, and for the overall activities of INEGI.