Sic Transit Gloria Fades Brand New

Genre TT he genre of the band’s music is generally classed as alternative rock. TT he mise en scene in the music video is very darkly lit in quite a small bar, the dark lighting and the bar which is not in plain sight could reflect the often dark lyrics stereotype that rock music is ‘dark’. TT he bar that is hidden from everyone could reflect upon the fact that, until recently, alternative rock music was quite an ‘underground’ genre, with only people who knew it was there listening to it.

Dress The costume in the music video is pretty average, with most people shirts and ties, though still managing to look quite informal. This could reflect upon the fact that the fashion within the ‘alternative’ genre evolved to a lot of people wearing shirts and ties with jeans. However, I think the costumes were used to portray a sense of normality within the people in the video, which ultimately contrasts to the storyline.

Keep the noise low, she doesn't wanna blow it Shaking head to toe while your left hand does "show me around" Quickens your heartbeat It beats me straight into the ground You don't recover from a night like this A victim still lying in bed completely motionless A hand moves in the dark to her zipper Hear a boy bracing tight against the sheets barely whisper, "this is so messed up" Upon arrival the guests had all stared Dripping wet and clearly depressed, he’d headed straight for the stairs No longer cool, but a boy in a stitch, unprepared for a life filled with lies and failing relationships (Up the stairs, the station where the act becomes the art of growing up) He keeps his hands low, he doesn't wanna blow it He's wet from head to toe and his eyes give her the up and the down His stomach turns and he thinks of throwing up But the body in the bed beckons forward and he starts growing up The fever, the focus, The reasons that I had to believe you weren't too hard to sell. Die young and save yourself. The tickle, the taste of... It used to be the reason I breathed but now it's choking me up. Die young and save yourself. She hits the lights This doesn't seem quite fair Despite everything he learned from his friends, he doesn't feel so prepared She's breathing quiet and smooth, he's gasping for air "This is the first and last time", he says She fakes a smile and presses her hips into his He keeps his hands pinned down at his sides He's holding back from telling her exactly what it really feels... like He is the lamb, she is the slaughter She's moving way too fast and all he wanted was to hold her Nothing that he tells her is really having an effect He whispers that he loves her, but she's probably only ready for... Up the stairs, the station where the act becomes the art of growing up) so much more than he could ever give A life free of lies and a meaningful relationship He keeps his hands pinned down at his sides He waits for it to end and for the aching in his guts to subside The fever, the focus, The reasons that I had to believe you weren't too hard to sell. Die young and save yourself. The tickle, the taste of... It used to be the reason I breathed but now it's choking me up. Die young and save yourself.

Lyrics TT he lyrics establish a general feeling of sex and the way children now feel forced into growing up to soon. TT he lyrics start off quite tame, then build up as the music does to the chorus which is angry and raw.

Music AA s I said in the previous slide, the music starts of quite low then builds up to release a harder beat during the chorus. TT he editing reflects on this as the tempo of the music is driving the movements on screen. HH is movements start off quite slow and quizzical then build up to something brash and violent.

Intertextuality TT here is actually quite a bit of intertextuality within this music video. SS pray painted on the wall here is the word ‘Sic’ which is obviously the first word of the song’s title.

TT he lamb on the door, and then again on the woman’s top is actually the director, Marc Webb’s, sign. (( Marc Webb also directed (500) Days of Summer and is set to direct the new Spiderman.)

Exhibitionism TT he sense of exhibitionism and the ‘male gaze’ is somewhat subverted in this music video, as it isn’t the women who are intentionally invoking the male character’s attention, but he is controlling them to be provocative.

The Video