1 Deploying Hotzones in Private Sector Development The Wi-Fi Business Development Summit 2005 Owen Valentine Pringle Head of Media Services, South Bank Centre
2 The South Bank Centre
3 1200 events staged per annum across four venues - Royal Festival Hall - Hayward Gallery - Queen Elizabeth Hall - Purcell Room Only a quarter of South Bank Centre’s 3m visitors are ticketbuyers
4 The South Bank Centre Bar s Restaurants Cafes Free Events Shops Public Spaces
5 Resistance is futile…
6 Phased Roll-out
7 Public Spaces 7m 3m 6m 10m visitors to the South Bank cultural quarter in 2004, rising to 12-15m by Eventgoers - Local Residents - Local Workers - Tourists
8 Public Spaces Royal Festival Hall National Theatre Waterloo Bridge NFT QEH Hayward Gallery Purcell Room TO THE STRAND & COVENT GARDEN TO THE BFI IMAX TO BLACKFRIARS BRIDGE, TATE MODERN & LONDON BRIDGE TO SHAKESPEARE’S GLOBE, OXO TOWER, TATE MODERN, LONDON BRIDGE & GLA TO WATERLOO STATION TO EMBANKMENT, CHARING CROSS, COVENT GARDEN & TRAFALGAR SQUARE
9 Public Spaces
10 Public Spaces
11 Piccadilly Circus, London Philadelphia Canary Wharf, London Public Spaces
12 Enterprise
13 Enterprise
14 Enterprise
15 Advocacy - Extol the versatility of WiFi Involvement - Don’t stand on the sideline Assuagement - Identify concerns and dispel them Expansion - Potential to exploit other physical space Upsell - Opportunities for enterprise deployment Conclusion
16 © Owen Valentine Pringle 2005 Deploying Hotzones in Private Sector Development The Wi-Fi Business Development Summit 2005 Owen Valentine Pringle Head of Media Services, South Bank Centre Q&A