e-Marketing Online Course with Integrated Ontology Support Tool presented by Vincent Ong Languages for eCommerce (LFEC) project

e-Learning Modules Languages for e-Commerce e-Marketing for International e- Commerce and e-Commerce Application Design

Integrated Ontology Support Tool E-learning Modules Languages for e- Commerce e-Marketing for International e- Commerce and e-Commerce Application Design Ontology Support Tool (Multilingual Dictionary of e-commerce domain)

e-Learning Methodology Learner centricity  Learn by interacting with each other through forum discussion – learner generated content, i.e. dealing with tasks, which are realistic and demanding from their personal experiences and comprehension. Peer learning  Learn from learners of different countries and cultural backgrounds as peers, i.e. dealing with tasks that allow learners to understand, comment and evaluate on each other ’ s contribution, having considered the cultural and background differences.

e-Learning Methodology Unit of Learning (UoL) Online interactive study guide Online interactive learning contents Online interactive assessments (individual and group), i.e. quizzes, essays, games Virtual group discussion (forum discussion)

e-Learning Methodology E-moderator (tutor)  to facilitate and motivate online learning and socialisation (stage 1 & 2 of Salmon ’ s (2000, 2004) five stages model) E-reporter  to coordinate and supervise the work developed by the group members (stage 3 & 4 of Salmon ’ s (2000, 2004) five stages model)  to post group contribution (stage 5 of Salmon ’ s (2000, 2004) five stages model)

e-learning Content Design Chapter Introduction Learning Outcomes Lesson 1, 2, 3 … n Task 1, 2, 3 … n Assignment 1, 2, 3 … n Appendix 1, 2, 3 … n

Ontology Support Tool presented by Johannes Schwall Languages for eCommerce (LFEC) project