Mail and Print Seminar Gaining efficiencies in postal and print budgets February 10 & 11, 2009 Presented by University Publishing and the United States Postal Service

Bill Maag United States Postal Service Becky Veliz University Publishing Steven Rigby University Publishing Kathy Montagne University Publishing Introducing

Best Results from Best Practices United States Postal Service February 10 & 11, 2009

United States Postal Service The third-largest employer in the United States with nearly 650,000 career employees. Have annual operating revenue of nearly $75 billion. Handle 46 percent of the world’s card and letter mail volume. We deliver to every home and business six days a week. Deliver mail to more than 300 million people at 148 million homes. Add 1.8 million new delivery points each year. Do not receive tax dollars for operations.

Almost 5 out of every 100 mailpieces are Undeliverable-as-Addressed (UAA) Mail. First-Class Mail® UAA Rate:3.4% Standard Mail® UAA Mail Rate:6.4% Standard Mail accounts for almost 63% of all UAA Mail % of UAA Mail is move-related. First-Class Mail Move UAA Rate:2.6% Standard Mail Move UAA Rate:4.8% Move Update Making the Case

UAA Cost & Volume by Reason* Move Update Making the Case Address Quality- Related Non- Address Quality- Related 79.0% $1.196 Billion Move- Related CostVolume * Directly Attributable Cost Only 12.2% $184.5 M 8.8% $133.9 M 75.8% Billion Move- Related 12.4% B 11.9% B

Move Update * Move Update timeframe changed from 185 to 95 days. * Applies to First Class Mail and Standard Mail. * Acceptable Move Update Methods: -NCOA -ACS / OneCodeACS -FASTforward MLOCR processing -Ancillary Service Endorsement Address Forwarding Return Temp - Return Change Electronic Service Requested

Date of First Mailing on or after Nov. 23, 2008 Address does not meet Move Update standard Was each address use d in mailing exposed to a Move Update method within 95 days ? Was address directly acquired from your customer within 95 days ? Does mailpiece bear an alternative address format ? Was address matched to a New (COA) record ? Was updated address applied to mailpiece? Continue to use existing address for remainder of 95 days—address currently meets Move Update standard No Yes No Yes Address does not have to meet Move Update standard Address currently meets Move Update standard Yes No Yes - No

Why Address Quality Reach more target Increase response rates Improved mail deliverability Boost ROI Enhance customer service Reduce production costs of UAA mail

Best Practices Ensure Address Quality CASS™ (Coding Accuracy Support System) DPV™ (Delivery Point Validation) LACS Link™ (Locatable Address Conversion System Linkage) Find Those Who Have Moved NCOALink™ (National Change of Address Linkage System) ACS / OneCode ACS (Address Change Service) Make Your Mailpiece Personal & Relevant Database Management Customer Relations Management Variable Data Printing

FOR MORE INFORMATION Customer Support ribbs.usps.gov

Go Cougs !!! Bill Maag USPS Account Manager / cell Thank You WSU

Maximizing Postal Dollars First class vs. Nonprofit CASS and NCOA certification Shape/right-sized mailer Machinable vs. non-machinable Mailing panel position

Proper Paper Selection Paper thickness for cards and postcards 3.5" x 5" up to 4.25" x 6" paper thickness " x 6" up to 6.125" x 11.5" paper thickness.009

Maximizing Publications Budgets Use of pre-printed shells Tri-fold brochure, flyer, announcement, note card, note pad, and postcards Meet University brand and color standards Available at CougarCopies or University Publishing Imprinted on office copier CougarCopies can imprint, fold, and deliver

Tri-fold Brochure

Announcement/Flyer Shell

Note Card Shell

Note Pad Shell

Postcards

Maximizing Publications Budgets Choosing right option for production Offset printing press Digital printing press Océ digital copier Color copier

Maximizing Publications Budgets Offset press 19" x 25" 20" x 26" 26" x 40" Non-variable higher quantities Right-sizing to use paper most efficiently Fewer limitations to size Examples

Electronic or Soft Proofing Options Development Proofs Best stage to make changes. PDF delivered via . Pre-press Proof Changes are discouraged. Labor charged for changes. No materials charged for changes. Delivered via download site. Proof made only after ALL changes made.

Maximizing Publications Budgets Digital press 12" x 18" sheet size Image area 11.5" x 17.25" Right-sizing to use paper most efficiently Examples Small quantity print runs Versioned printing Variable data printing Advance copies

Maximizing Publications Budgets Océ Digital Copier Up to 12" x 18" paper High-end black and white quality Versioned printing Variable data printing Advance Copies

Maximizing Publications Budgets Ink color selections Consider options to reduce the numbers of ink colors Combination of options Four color combined with one or two color Two color combined with one color Estimate options Page count 4 or 8 page signatures are most efficient Examples

Maximizing Publications Budgets Publications Development Planning Meet early with publications coordinator Finalize copy before submitting to design Determine distribution/mailing early in process Recommend photography and graphics Accumulate changes Fewer design proofs = Less money

Electronic Publishing Seminar February 20, 2009 CUE 512 1:00–2:30 pm To register send an to For more information: Ed Sala, Web Services Manager or Traci Watson, Web Services Coordinator or

For more information Steven Rigby, Director of Printing Becky Veliz, Mailing Services Manager Kathy Montagne, Publications Manager Denise Pressnall, Production Manager Holly Dawkins, Publications Coordinator Jean Taylor, Publications Coordinator Sharon Kimble, Cougar Copies Manager

University Publishing Services Publications Development Web Development & Electronic Communications Printing Services Digital Printing Services Mailing Services CougarCopies Cougar Express Mail WSU Press Copyright Office publishing.wsu.edu

Questions?