1. National Postal Forum March 2005 – Nashville, TN
Move Update:
Are You In Compliance?
National Postal Forum March 2005 – Nashville, TN
Audrey Conley, DeWitt Crawford & Angelo Wider
United States Postal Service, Address Management

2. WHY IS ADDRESS QUALITY IMPORTANT?
ADDRESS QUALITY TOOLS
WHY IS ADDRESS QUALITY IMPORTANT?
Address Quality Breakout
76.5%
23.6% Errors
2.4% Moved
4.1% Apartment #
6.0% Directional / Suffix
0.4% Rural Rt / Box #
5.9% Street Name / #
4.8% ZIP Code / City / State
The major addressing deficiencies include:
Moved from the address
Wrong or missing apartment numbers
Wrong directional suffixes
Errors in rural route and box numbers
Errors in street names and numbers
And errors in ZIP codes, city name and state.

3. National Change of Address Linkage System
NCOALink™
National Change of Address Linkage System

4. ADDRESS QUALITY TOOLS NCOALink Replaced NCOA Effective Sept. 30, 2004
Secure Data Set Of USPS Change Of Addresses (160 M - 48 mo., 60 M -18 mo.)
Binary Data Format, Unintelligible To Readers
Processing Using Logic Defined By USPS
Allows Wider Distribution

5. ADDRESS QUALITY TOOLS NCOALink Utilizes A Secure Hash Algorithm (SHA)
Creates A Mathematical Value Unique
To Every Name/Address In The File

6. ADDRESS QUALITY TOOLS NCOALink
Consolidated File Containing Over 160 Million Permanent COA Records
Database Contains 4 Years Of Change Of Address Information
Service Provided To Mailing Industry Via Licensees (Full, Limited, or End User)
Customers Can Submit Address List On Electronic Media Or Process In-House
As I’ve mentioned previously, the NCOA program is a service by which mailers can get their address lists corrected before the enter mail.
The NCOA database is compiled from the data entered at CFS, and presently TN contains all permanent change-of-address orders that have been filed within the past 4 years. The data represents a “rolling” 4year cycle, where the past 48 months of data is retained within the NCOA database.
The USPS has licensed 18 commercial companies the right to act as our agents and to provide services to mailers. It is important to understand that NCOA licensees offer services for a fee, and that fee is not established or controlled by the USPS. In considering an NCOA licensee, I recommend that you competitively shop the different licensees. Typical charges for NCOA processing can range from $2 to 4$ per thousand records. There is often a minimum fee, or a setup fee for new customers. This is why it is important to shop the different vendors.
As part of NCOA processing, the vendor also is required to provide ZIP+4 coding services to match and standardize your addresses.
To use the NCOA service, a customer would submit their address file electronically. The NCOA licensee would compare addresses within a mailer’s file to the data within the NCOA database. Where a match occurs between the mailer’s address and the old-side address, the NCOA processing returns the customer’s new address.

7. ADDRESS QUALITY TOOLS NCOALink
Matching Logic Strictly Controlled By USPS
Typical Match Rate Is Approximately 4%
244.6 Billion Address Records Processed By NCOA Licensees in FY 03
9.5 Billion Address Records Updated For Change-of-Address
The USPS is very strict on what an NCOA licensee may do and not do. For example, an NCOA licensee must obtain a signed Processing Acknowledgement Form from every customer before they can provide any NCOA services. This is required by the USPS to insure that customers are using NCOA for its intended purpose which is to correct lists used to prepare mail. If a customer wished to use NCOA to track down customers who have bad debt, it would be considered inappropriate and the NCOA licensee would not be allowed to provide services.
In the comparison of customer addresses to NCOA, there are options available to control the name-matching routines. For example, if Jim Wilson filed a change-of-address indicating that everyone with the last name of Wilson were moving, then any match of the old address and the last name Wilson is considered valid. This would cause mail for Barbara Wilson and Thomas Wilson to be considered valid matches.
If the COA is filed as an individual, then the first name must agree before a match would be considered valid. If Jim Wilson filed as an individual, then Barbara Wilson would not be considered a match. Individual matching does accommodate common name variations, such as James as a match to Jim.
When a customer uses NCOA, they also control how they want the names on their lists to be matched. A customer can require that individual name matching always be used.

8. ADDRESS QUALITY TOOLS NCOALink
NCOALink Expands Mailer’s Accessibility To USPS National Change-of-Address
Mailers Can License NCOALink Product For Use Within Their Native Mail Processing Environment
NCOALink Product Licensing Commenced October 1, 2004
Ask Your Existing Address Hygiene Product Supplier About Their Plans To Market Interfaces To The NCOALink Product

9. EXAMPLE OF PREVIOUS NCOA DATA FORMAT
ADDRESS QUALITY TOOLS
EXAMPLE OF PREVIOUS NCOA DATA FORMAT
OLD SIDE
DEWITT CRAWFORD
5891 PLUM VALLEY DR
MEMPHIS TN
(91)
NEW SIDE
512 KING RIDGE DR
COLLIERVILLE TN
(12)
This example represents a typical customer
change-of-address. This is also typical of the “text’ representation shown in NCOA.

10. EXAMPLE NCOALink CHANGE-OF-ADDRESS DATA
ADDRESS QUALITY TOOLS
EXAMPLE NCOALink CHANGE-OF-ADDRESS DATA
OLD SIDE
Not present within
COA/Link data format
NEW SIDE
a f a
This example represents what a typical customer change-of-address will look like within the NCOALink Product.

11. AVAILABLE ANNUAL LICENSES AND PRICING
ADDRESS QUALITY TOOLS
AVAILABLE ANNUAL LICENSES AND PRICING
Commercial Distributor License
$25,000
Full Service License
48 Month Data File
$175,000
Additional Site License
$87,500
Weekly Updates

12. AVAILABLE ANNUAL LICENSES AND PRICING
ADDRESS QUALITY TOOLS
AVAILABLE ANNUAL LICENSES AND PRICING
Limited Service License
18 Month Data File
$15,000
Additional Site License
$7,500
Weekly Updates

13. AVAILABLE ANNUAL LICENSES AND PRICING
ADDRESS QUALITY TOOLS
AVAILABLE ANNUAL LICENSES AND PRICING
End User License
18 Month Data File
$7,500
Additional Site License
$3,750
Monthly Updates

14. FASTforward®

15. FASTforward - WHAT IS IT?
ADDRESS QUALITY TOOLS
FASTforward - WHAT IS IT?
USPS-Licensed Technology That Enables Mailers to Obtain Change-of-Address Prior to Mailing
FASTforward System Consists of:
– Tamper-Proof Microcomputer System
With Defined Interface Protocol
– USPS Supplied Matching Software and
Encrypted COA Database
FASTfiorward is very similar to NCOA. The major difference between the two processes are in the amount of data maintained, 3 years in NCOA versus 13 months in FASTforward.
FASTforward is a technology solution that allows mailers to implement the change-of-address operation within their own facility. Instead of having to send files out-of-house for NCOA processing, mailers can implement FASTforward within their own facility. This gives mailers great flexibility and control over how they perform change-of-address updates.
The FASTforward system is a microcomputer and software product supplied by the USPS. Mailers may develop their own interface with the FASTforward system or they may elect to acquire an interface system from a commercial supplier. Many of the companies that sell address-matching products also offer a FASTforward interface product.

16. FASTforward - VERSIONS AVAILABLE
ADDRESS QUALITY TOOLS
FASTforward - VERSIONS AVAILABLE
Only one Version Currently Available for Licensing:
Multiline Optical Character Readers (MLOCR) & Remote Video Encoding (RVE)
Updates Mailpieces Directly
There are two versions of FASTforward, one is known as FASTforward MLOCR and the other is FASTforward Mailing List Correction or (MLC).
The MLOCR version is intended to operate in conjunction with commercial multiline optical character readers. As the MCOCR system is reading mailpieces to determine the ZIP+4 and delivery point barcode, it simultaneously submits the name and address information on the mailpiece to the FASTforward system. The FASTforward system then compares the name and address information to the old address data maintained within the FASTforward database. When a match results, the FASTforward system instructs the MLOCR to spray the customer new address and the delivery point barcode for that address onto the mailpiece. This allows that mailpiece to automatically redirected to the customer’s new address, saving time and processing costs.
The MLC version is intended for use in updating customer address data maintained in computer format. In the process of comparing address data, FASTforward provides new address data on valid matches. The new address data then updates the customer address record, so that the next time something is mailed to the customer, the mailer already has the customer’s new address.

17. FASTforward - COMMON FEATURES OF BOTH VERSIONS
ADDRESS QUALITY TOOLS
FASTforward - COMMON FEATURES OF BOTH VERSIONS
COA Database With 13 Months of Permanent Change-of-Address Records
COA Database Updated Weekly Via CD-ROM
FASTforward Licensed Directly to End-User
Licensees Are Routinely Audited by the Postal Service to Confirm Proper Use of the FASTforward Technology
As I indicated earlier, FASTforward has a database containing a rolling eight months of data
FASTforward data is updated each week.
FASTforward is licensed directly to the end-user. An annual licensing fee of ten-thousand dollars is charged each year.
Mailers who implement FASTforward are required to undergo at least 3 audits per year. These audits are necessary to verify that FASTforward is being used in accordance with the license agreement. Another reason for the audits is to demonstrate to Congress, the General Accounting Office, and privacy groups that the Postal Service takes its responsibility seriously to protect customer privacy. The Postal Service is not about to risk the possible loss of the NCOA system due to somebody’s misuse of either NCOA or FASTforward.

18. FASTforward: EXAMPLE OF AN MLOCR REDIRECTED MAILPIECE
ADDRESS QUALITY TOOLS
FASTforward: EXAMPLE OF AN MLOCR REDIRECTED MAILPIECE
JIM WILSON
123 Main St
Memphis TN
DEWITT CRAWFORD
456 ELM ST
MEMPHIS TN
This is an example of what a mailpiece that has undergone FASTforward processing.
The delivery point barcode on this mailpiece is for the customer’s new address, which is printed in text immediately above the barcode. Because the barcode is for the new address, it will cause the mailpiece to be automatically directed to the customer’s new address.
The address text is make it easier for the carrier receiving this mailpiece to determine where it should be delivered.
In addition to the delivery address text, the mailpiece shows ecacty which MLOCR sprayed this address by the new address information by the code which follows COA.
COA-ES 1000 SE 17TH ST

19. Address Change Service
(ACS)

20. ADDRESS CHANGE SERVICE (ACS)
ADDRESS QUALITY TOOLS
ADDRESS CHANGE SERVICE (ACS)
Post-Mailing Service That Provides Electronic COA Notices For Mailpieces Undeliverable Due to Customer Move Or Deficient Address (Nixie)
Mailers Apply A Participant Code And An Optional Keyline To Mailpiece
Using ACS Customers Can Reduce Cost Associated With Manual Returns & Manual Keying Of Data
($.20 For Electronic Returns verses $.70 For Manual)
Centralized Billing
Address Change Service is a process whereby mailers can receive change-of-address notices electronically.
When a mailer uses ACS, they print a specific code in the address block that identifies the mailpiece as requesting ACS processing service. When a mailpiece for a customer’s old address is received by the carrier, it is sent to CFS for forwarding.
At CFS, the operator recognizes the ACS print format. The CFS operator will then key the ACS participant code and any optional keyline data that may be present. This causes a transaction to be generated that sends the change-of-address update back to the mailer.
Mailers may elect to add an optional line to their address block that contains a “keyline”, or a tie-back to the original record that was used to create the address block. This keyline would allow a mailer to automatically update their address records, without any manual intervention.\
To participate in ACS, mailers would simply contact the ACS Dept at the NCSC and request a participant code. There is no charge to enroll in ACS, however a ..20 cent fee each records supplied back to a customer is
ACS can be fulfilled on a customer defied basis. The program supports the ability to send files back via various electronic fulfillment means.

21. MAILING LABEL BEFORE ACS
ADDRESS CHANGE SERVICE (ACS)
MAILING LABEL BEFORE ACS
Optional Endorsement Line
**************** 5-DIGIT #JAN CA3# T
CENTRAL LIBRARY CHAIN BRIDGE RD FAIRFAX VA

22. MAILING LABEL AFTER ACS (In Address Block)
ADDRESS CHANGE SERVICE (ACS)
MAILING LABEL AFTER ACS (In Address Block)
Keyline
Participant Code
#BXBJDCK******** 5-DIGIT #JAN CA3# T
CENTRAL LIBRARY CHAIN BRIDGE RD FAIRFAX VA

23. ACS PROGRAM ENHANCEMENTS
ADDRESS CHANGE SERVICE (ACS)
ACS PROGRAM ENHANCEMENTS
USPS Now Accommodates Printing The ACS Participant Code Directly On The Face Of The Envelope
Expanded Service Options
Address Service Requested (Option 2)
Change Service Requested (Option 2)
New Fulfillment Options
Electronic Printed Report Option

24. NEW ACS PARTICIPANT CODE PLACEMENT OPTIONS
ADDRESS CHANGE SERVICE (ACS)
NEW ACS PARTICIPANT CODE PLACEMENT OPTIONS
6060 PRIMACY PKWY STE 201
MEMPHIS TN
Presorted
First-Class Mail
U.S. POSTAGE PAID
Washington, DC 20260
Permit No. 1
ADDRESS SERVICE REQUESTED
#BXBJDCK
Keyline
Optional
On-Envelope ACS Participant Code

25. NEW ANCILLARY SERVICE ENDORSEMENT OPTIONS *
ADDRESS CHANGE SERVICE (ACS)
NEW ANCILLARY SERVICE ENDORSEMENT OPTIONS *
Address Service Requested (Option 2)
Provides Electronic ACS Notification in
Addition to Physical Mailpiece Return
Change Service Requested (Option 2)
Provides Forwarding for Eligible Mail
* New Options Only Available for First-Class Mail
Using ACS

26. CUSTOMER NOTIFICATION OPTIONS
ADDRESS CHANGE SERVICE (ACS)
CUSTOMER NOTIFICATION OPTIONS
First-Class
Address Service Requested
Month 1 – 12
Month 13 – 18
ACS Notification
Mailpiece Forwarded
No ACS Notification
Mailpiece Is Returned With New Address Information Or Reason For Non-delivery

27. CUSTOMER NOTIFICATION OPTIONS
ADDRESS CHANGE SERVICE (ACS)
CUSTOMER NOTIFICATION OPTIONS
First-Class
Change Service Requested
Month 1 – 18
ACS Notification
Mailpiece Is Not Returned

28. CUSTOMER NOTIFICATION OPTIONS
ADDRESS CHANGE SERVICE (ACS)
CUSTOMER NOTIFICATION OPTIONS
Periodicals
First Occurrence
Forwarding Period
Follow-up Notification
OPTION 1: DAY 1
ACS Notice
60 Days
Form 3579
OPTION 2: DAY 61
60 Days
ACS Notice
OPTION 3: DAY 120
ACS Notice
120 Days
Form 3579
OPTION 4: DAY 1
ACS Notice
60 Days
No Form
OPTION 5: DAY 1
ACS Notice
60 Days
ACS Notice
OPTION 6: DAY 120
ACS Notice
60 Days
ACS Notice

29. CUSTOMER NOTIFICATION OPTIONS
ADDRESS CHANGE SERVICE (ACS)
CUSTOMER NOTIFICATION OPTIONS
Standard Mail
Change Service Requested
Month 1 – 12
ACS Notification
Mailpiece Is Not Returned
Address Service Requested
Month 1 – 12
Month 13 – 18
ACS Notification
Mailpiece Is Forwarded
No ACS Notification
Mailpiece Is Returned at Weighted Fee

30. CUSTOMER NOTIFICATION OPTIONS
ADDRESS CHANGE SERVICE (ACS)
CUSTOMER NOTIFICATION OPTIONS
Package Services
Address Service Requested
Month 1 – 12
Month 13 – 18
ACS Notification
Mailpiece Forwarded
No ACS Notification
Mailpiece Is Returned With New Address Information or Reason for Non-Delivery
Change Service Requested
Month 1 – 12
ACS Notification
Mailpiece Is Not Returned

31. ADDRESS CHANGE SERVICE (ACS) NIXIE
Provides ACS Mailers With Information Concerning Addresses That Are Undeliverable For Reasons Other Than A Move
UNITED STATES POSTAL SERVICE 6060 PRIMACY PKWY STE 201 MEMPHIS TN
ADDRESS SERVICE REQUESTED
#BXBJDCK ******* 5-DIGIT #JAN CA3# T
CENTRAL LIBRARY CHAIN BRIDGE RD FAIRFAX VA

32. ADDRESS CHANGE SERVICE (ACS) NIXIE CODES
A Attempted - Not Know
B Returned For Better Address
C Outside Delivery Limits
E In Dispute
I Insufficient Address
L Illegible
M No Mail Receptacle
N No Such Number
P Deceased
Q Not Deliverable As Addressed – Unable To Forward
R Refused
S No Such Street
U Unclaimed
V Vacant
W Temporarily Away
X No Such Office

33. ELECTRONIC PRINTED REPORT OPTION
ADDRESS CHANGE SERVICE (ACS)
ELECTRONIC PRINTED REPORT OPTION
Provides ACS Notices
in Printer-Friendly
Format
Print Program Supplied
on CD-ROM
Consolidates Information
into Single Report
Makes Manual Update
Processing Easier
512 KING RIDGE DR
COLLIERVILLE TN

34. ADDRESS CHANGE SERVICE (ACS)
ADDRESS QUALITY TOOLS
ADDRESS CHANGE SERVICE (ACS)
Additional Information on the Address Change Service Program Available at:

35. WHAT IS THE CURRENT STATUS OF MOVE UPDATE?
ADDRESS QUALITY TOOLS
WHAT IS THE CURRENT STATUS OF MOVE UPDATE?
Move Update Compliance Reviews Effective March 2003
Federal Register Notice (8/28/2003)
95 Day Processing of MUD
95 Day Processing of CASS™
Use Of A Monthly Data Base
Disallow Ancillary Service Endorsements
MUD For Other Classes Of Mail
(Federal Register)

36. DMM™ - DOMESTIC MAIL MANUAL
REVENUE ASSURANCE
DMM™ - DOMESTIC MAIL MANUAL
Move Update Requirement
DMM E and E DMM Issue 58 Updated
A030 Address Quality
1.0 MOVE UPDATE
1.1 Basic Standards — (includes 185 day requirement to update addresses)
1.5 Mailer Certification — The mailer’s signature on the postage statement certifies that the Move Update standard has been met for each address in the corresponding mailing presented to the USPS.

37. REVENUE PROTECTION TOOLS
REVENUE ASSURANCE
REVENUE PROTECTION TOOLS
IBI/RP
Information Based Indicia/Revenue Protection
Identifies “leads” where the new IBI is used
Barcode Duplicate Exceptions
Meter Status Exceptions
Register Exceptions
Short Paid Postage Exceptions
Move Update / PARS Interface
PARS is Postal Automated Redirection System
PARS Interface generates “leads” for
Move Update Compliance

38. MOVE UPDATE INITIATIVE
USPS/MTAC WORK GROUP #75
MOVE UPDATE INITIATIVE

39. OLD MOVE UPDATE PROCESS
REVENUE ASSURANCE
OLD MOVE UPDATE PROCESS
Leads
CFS Unit
Delivery Unit
Business Mail Entry
Phone Call
Supporting Documentation
Working Process?
Yes – No Deficiency
NO – Assess a Deficiency

40. NEW MOVE UPDATE PROCESS
REVENUE ASSURANCE
NEW MOVE UPDATE PROCESS
Leads
PARS & Address Management Systems
Interface
CFS unit
Business Mail Entry
Phone Call
Supporting Documentation
Working Process?
Yes – No Deficiency
NO – Assess a Deficiency

41. PARS AND ADDRESS MANAGEMENT INTERFACE
REVENUE ASSURANCE
PARS AND ADDRESS MANAGEMENT INTERFACE
Mail at origin is processed through the Postal Automation Redirection System (PARS)
Mail is checked for a Change of Address (COA) on file with Address Management
If COA on file, mail is redirected to address.
If COA on file and older than 185 days, an image is captured and a tally started.
If tally is greater than 100, several images are stored.
Files are sent to Revenue Assurance server for analysis and follow-up.

42. PARS AND ADDRESS MANAGEMENT INTERFACE
REVENUE ASSURANCE
PARS AND ADDRESS MANAGEMENT INTERFACE
BENEFITS:
 Reduced cost to capture leads
Fewer visits to CFS
Fewer fingering mail
 All non-compliance pieces for a mailing are
captured at origin.
No arguments over number of pieces
identified as leads
Able to perform analysis closer to time of
mailing
 Mailer can react quicker to improve mail quality

43. Review Documentation from Mailer No Deficiency Assessed
REVENUE ASSURANCE
MOVE UPDATE REVIEW PROCESS
Process in Place?
YES
Review Documentation from Mailer
No Deficiency Assessed NO
Assess A Deficiency

44. MOVE UPDATE INITIATIVE
Having a “correct” deliverable
address is a foundation of an
effective mailing event.

45. MOVE UPDATE INITIATIVE
Mailers would prefer to know about
a revenue shortfall issue before they
have wasted the effort to induct mail
into the system.

46. MOVE UPDATE ASSURANCE TIGERMAN

47. 1-800-238-3150 www.usps.com/ncsc/ Customer Support AIS Products
ADDRESS QUALITY TOOLS
FOR MORE INFORMATION
Customer Support
We deal with undeliverable-as-addressed mail through a variety of products called the Address Information System.
In summary, our story is short, but the news is good. We have developed new products to help mailers correct undeliverable as addressed mail, and we’re providing more customer support. And, those will help drive down costs for mailers.
AIS Products