Step 4. Formulate, Evaluate and Record Alternative Courses of Action.

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Presentation transcript:

Step 4. Formulate, Evaluate and Record Alternative Courses of Action

Identify and Evaluate Alternatives Use quantitative ( breakeven, market potential ) and qualitative criteria ( goodwill, customer satisfaction ) Use same criteria across all alternatives

Criteria For Evaluating Alternatives Cost / BEP / Profitability Market / Sales Potential Ability to Meet Corporate Objectives Competitive Reaction Other Strengths / Weaknesses –Competitive Advantage –Access to Market Timing Gut Feeling About Success

Identify and Evaluate Alternatives Diaper Rash Special Occasions Head on

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