Color A useful and powerful tool to enhance your intent. It causes different responses – both emotional and subconsciously. People and cultures have different associations with colors and color combinations.

The Color Wheel

Hue Hue refers to the name of a color. Example: Blue Blue-Green Yellow Etc.

Intensity The colors quality of brightness and purity. High intensity When a hue is strong and bright Low intensity When a hue is faint and dull

Pop art began in the 1960s. It was an international art movement

Andy Warhol and Roy Lichtenstein were Americans and Claes Oldenburg was born in Sweden

Primary Colors Red, yellow, and blue. They are mixed to make all the other colors but they cannot be made by mixing other colors.

The Pop in Pop Art is short for popular or popular culture

Common Color Associations For Holidays Valentine’s Day: Red, White, and Pink St. Patrick’s Day: Green and Gold 4 th of July: Red, White, and Blue Halloween: Orange and Black Hanukah: Blue and White Christmas: Green and Red

Pop artists used images from popular culture and created images for popular culture like album cover art

Andy Warhol’s studio was called The Art Factory

Color and Moods Color can effect moods both physically and emotionally.

Secondary Colors Orange, green, and violet. They are located midway between the primary colors on the wheel. They are made my mixing two primary colors.

Tertiary Colors By varying the amounts of the two primary colors used, it is possible to create number of these intermediate hues. These colors are found between the primary and secondary colors.

Complementary Colors Colors that are opposite to each other on the color wheel.

Complementary Colors There is NONE of the complements color in one another. For example: there is no green in red and no red in green. The addition of only a small amount of a hue’s complement lowers its intensity. So … a green can be made to look less green – and move by degrees closer and closer to a neutral tone – by the addition of its complement – red.

Analogous Colors Colors that are next to each other on the color wheel and are closely related. Traditionally, there are three in an analogous set. You choose one and the two next to it complete the analogous color set.

Warm Colors Reds, Oranges, and Yellows They are vivid in nature. They are bold and energetic They advance in space. You do not want to overwhelm your content with eye catching hues. But if you want something to stand out you should use a warm color.

Cool Colors Blues, Greens, and Violets They are soothing in nature. They give an impression of calmness and rarely overpower the main content or message of a design. They tend to recede. If an element of your design needs to be in the back ground, one should use a cool color.

Monochromatic All tints and shades of a color or hue

Stare at the image for 5-10 seconds and then look at a white board or wall. What do you see?