1. Makeup Color Theory
A strong understanding of how color works is vital to effective makeup application

2. Color Psychology
It is interesting to study how color was discovered and used since our primitive beginnings
For example, red was associated with life-giving blood and fire
You can imagine why early people associated black with the darkness of night and yellow with the brightness of day
White is a symbol of purity, while purple is the color worn by persons of royal status

3. Color Psychology
Different societies have came to attach different significance to colors
It is difficult to name any color that cannot be associated with something that we have experienced as either pleasant or unpleasant
We seem to instinctively like or dislike certain color, but the color specialists say we tend to dislike a color because of some unpleasant incident we may have forgotten

4. Color Psychology
We do know that people feel happier when surrounded by certain colors
Some color experts say that the colors we use in our homes are definite indications of personality traits
For example, people who surround themselves with cool colors such as green and blue may be expressing their desire for peace and tranquility
People who use an abundance of bright colors such as re, orange and yellow are usually people who love gaiety and who are outgoing

5. Color Psychology
Can you thing of ways in which you use color to express yourself?
We often hear people describe a mood in color terms
Someone may feel “blue” or “green with envy”
A coward may be described as “yellow” and a bank account may be in the “red”

6. Skin Color Defined White skin
Lightest human skin is without color pigmentation
Called albino

7. Makeup Color Theory Primary colors Secondary colors Tertiary colors
Fundamental colors that cannot be obtained from a mixture
Yellow, red, blue
Secondary colors
Obtained by mixing equal parts of two primary colors
Orange, violet, green
Tertiary colors
Formed by mixing equal amounts of a secondary color and its neighboring primary color
Yellow orange
Yellow green
Red orange
Blue green
Red violet
Blue violet

8. Complementary Colors
Primary and secondary colors directly opposite each other on the color wheel
When mixed, they cancel each other out to create a neutral brown or gray color

9. Warm & Cool Colors

10. Warm & Cool Colors
Warm colors are vivid in nature. They are bold and energetic. Warm colors are those that tend to advance in space; therefore, caution needs to be taken so you do not overwhelm your content with eye catching hues. If an element in your design needs to pop out, consider using warm colors to do that.
Cool colors are soothing in nature. They give an impression of calm and rarely overpower the main content or message of a design. Cool colors tend to recede; therefore, if some element of your design needs to be in the background, give it cool tones.