Newspaper Radio TV Computer Phone
1. Trends: Shift Happens 2. The Market Abhors A Vacuum 3. It’s Not Just Newspapers 4. The Evolution To Real-Time News
38% Pew, Jan 2010
26% Pew, 2010
9% Pew, 2006
17% Pew, 2010
Trends News Consumption
Mid-1980s : 22% 1998 : 21% 2005 : 19% 2008 : 10.8% (1 st 3 qtrs)
1999: Yahoo! buys GeoCities, host to 3.5 million individual Web sites (most abandoned!) 1999: the Poynter Institute starts the “MediaNews” blog 2002: Google buys Blogger; estimate of 500,000 blogs worldwide in total February 2002: Salon and Fox News add blogs 2003: Iraq war gives rise to war blogger 2009: 6 million blogs on Wordpress.com; >1B monthly pageviews; Yahoo! shutters GeoCities
Where Are We Today? WestSeattleBlog ProPublica Spot.us NYT, WSJ, NPR et al on iPhone, iPad, Android
The Charlotte Observer used a blog format to report on Hurricane Bonnie in August 1998; “Dispatches from the Coast” is the first known use of blog to cover a breaking news story.
Increasingly Disintermediated
Transmission Networks
Transmission Speed
A New Genre D versus RT Follow versus Friend (“block”) Favorites Broadcast (one-way) versus Converse (two- way) Nibble v Full Course Many v Few TinyUrl et al
Twitter & Iran Amplified voices of dissent Facilitated misinformation (intentional and unintentional) Incomplete story Emotional Triggered MSM response
The mass audience is dead Publishing is free (push-button) The cost of dealing with atoms goes up as readership goes down Today’s professional listens as well as talks This is not a cyclical change
Photos are iStockPhoto or fair use: Crowd, Megaphone, hone_logo_hi.jpg hone_logo_hi.jpg Kent State, photo John Paul Filo, Tank Man, the-scenes-tank-man-of-tiananmen/ the-scenes-tank-man-of-tiananmen/ Death of Neda Agha-Solton,
Kathy E. Gill – or – and