PRODUCTS & SERVICES By Terri Yueh. Getting to know the Terms Customers: people who buy ‘ everyday ’ services such as train travel or telephone services.

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Presentation transcript:

PRODUCTS & SERVICES By Terri Yueh

Getting to know the Terms Customers: people who buy ‘ everyday ’ services such as train travel or telephone services. Consumers: people who buy products or services for their own use. Clients or Clientele: people who use the services of a social services agency; the persons who make habitual use of the services of another person, as the clientele of a lawyer, doctor, notary, etc. Patron: a regular customer Shopper: someone who visits stores in search of articles to buy Warrantee: a customer to whom a warrant or guarantee is given

Asking about Products What is the name of the product? Who is the product designed for? What is it made of? What can it do? What size is it? What are the special characteristics or features? How much does it cost?

Talking about Services Name of company Type of company Services Stargate is a major teleconferencing company. It provides a variety of teleconferencing services. It helps companies to conduct meetings around the world.

Thinking about Marketing  Marketing is the process of planning, designing, pricing, promoting and distributing ideas, goods, and services, in order to satisfy customer needs, so as to make profit.  Market segment: Women are a particularly interesting target for the Volvo V 70. They are an important market segment for Volvo.  Market segmentation: The GET software company divides the software market into large companies, small companies, home office users, and leisure users. This is its market segmentation.

What are the 4 Ps? The 4 Ps are  Product: deciding what to sell  Price: deciding what prices to charge  Place: deciding how it will be distributed and where people will buy it  Promotion: deciding how the product will be supported with advertising, special activities, etc.

About Promotion  Promotion is all the activities supporting the sale of a product, including advertising.  A promotion describes a special offer such as a discount or reduced price, a free sample, a free gift, or some competitions with prizes.  Cross-promotion is where customers buy one product, and they are recommended to buy another product that may go with it.  Loyalty Cards

Products & Brands  Brand: a name a company gives to its products so they can be easily recognized.  Branding: creating brands and keeping them in customer ’ s minds through advertising, pacjaging, etc.  Brand Awareness (Recognization): how much people recognize a brand  Brand image & Brand identity ref: