3A Business Consulting Strategy Approaches

The Strategy Work – the Generic Way Mapping external issues Mapping internal issues Evaluation Strategy platform External & internal toolbox Analysis Brain storming Scenarios Strategy work Creativity Innovativeness Experience Strategy development “The future belongs to those who see the opportunities before they become obvious” Theodore Levitt

Defining the Business and Strategy Development – the 3A Approach External environment Internal environment Assessment Business platform Strategy Market analysis Market players Resources and capabilities S. W. Strategy options Mission vision Strategic goals Customer analysis Strategic alliances Company value chain O. T. Strategy evaluation Values Strategy implementa- tion Industry overview Competitive arena Core competencies Critical key issues Business plan Defining the specific business arena

The External Environment The company's external environment Political, economic, social and technological factors – PEST analysis Defining the market Five forces Portfolio approaches Industry value chain Competitor analysis Key success factors ”The challenge of estimating the future market for new technologies is estimating the demand for products that do not yet exist by asking customers that have not yet heard about the products” Georg Day

The External Environment Illustration of the main elements in the industry value chain Raw material Sales & marketing Physical distribution Processing Customers

The Internal Environment The company's internal environment Resource and competence analysis The value chain Culture and values

The Internal Environment Analysis of main company functions and processes to establish an understanding of current business operations Product R&D, technology and systems development Human resources management General administration Service Marketing & sales Outbound logistics Operations Inbound logistics Value added

Combining the External and Internal Factors SWOT analysis Internal Weaknesses Strengths Strengths and weaknesses explored in the resource-based analysis External Threats Opportunities Opportunities and threats explored in the environment-based analysis “When the weather is windy, some seek shelter, others build windmills” Mao Tse-Zsung

The Business Platform What, how and to whom must the business operate? Customer groups Who How Technology/ competences What Customer functions/ customer needs “Success comes by out-thinking, rather than out-punching your competitors…” Ron Handley, Strategy Workshop Facilitators Ltd.

The Business Platform Linking values, mission and vision Values and policies Mission Vision Strategy Values: Definition of key company operational values Mission: Definition of the purpose we are in business for Vision: Description of where we are heading and what we want to achieve

3A Strategy Work is Pragmatic All companies are different, therefore strategy development needs a pragmatic rather than a dogmatic approach Strategy process and strategy content are adapted to the individual company and its specific circumstances within the business context The strategy development work can be carried out by a top-down or a bottom-up approach

3A Case Examples of Strategy Work Case 1: Strategy development for major international food and dairy company Case 2: Strategic development plan for a complete national industry sector Case 3: Strategy work for major Nordic food company Case 4: Strategy development for global food ingredients company Case 5: Strategy outline for functional foods for a major Scandinavian food company Case 6: Strategy platform and development of business plan for a biotech company Case 7: Development of complete strategy including feasibility study for a new food company

3A Strategy Work – Insight and Foresight Insight: “A moments insight is sometimes worth a life’s experience” Oliver Wendell Holmes Foresight: “Those who face the unprepared with preparation are victorious” Sun Tzu, The Art of War