The Columbus Clippers: Our Hometown Heroes Reaching the Local High School Market
Live the Experience What kind of experience can a teenager expect from a night at the Coop Most families come on weekends; so target teens on weeknights Set up promotions specifically designed to bring in teens Focus on bringing large numbers of teens from specific locations
Promotions Everyone loves dime a dog night Clippers cuties Free giveaways such as T-shirts and White Castles Teens generally like most promotions, but lack of communication limits potential market.
Our Teens….
What Do Teens WANT? Teens want people their age in attendance Lower costs for tickets and concessions More knowledge of promotional events Excitement!!!!
The Truth About Associates The Yelling Program Guy - Yells at intense levels - 25 years of employment - Smiles and laughs a lot - Polite and courteous - Limited responsibility
The Truth About Associates The Intern - Promotion Brainstorm - Gets involved with promotions i.e. wore hot dog costume in race - Occasionally assists in seating
The Truth About Associates The Usher - Soft spoken - Babysit teens mentality - Not eager to perform job duties - Seats people before/during games
Meet the Workers….
Sum-Up of Associates Contributions to the Experience Personality Attitude Ideas and Thoughts Experience(s) Lifestyle
Situation Audit Strengths Columbus community team Promotion day (dime-a-dog) Free stuff The seats close to the ball park Music Friendly atmosphere
Strengths Souvenir shops ‘Romantic’ spots for dating Ability getting people closer to the game Customer support Security Free bowling coupons
Situation Audit Weaknesses Less advertising Schedule and program information Empty seats Not enough variety of food Opportunities Teen as target market
Some Assumptions Revenue is Important Reason to go to the game Focus isn’t in the short run “Ability to get the teens attention is of utmost importance”
Questions