Copyright Atomic Dog Publishing, 2007 Appendix A: “Careers in Marketing” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century.

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Copyright Atomic Dog Publishing, 2007 Appendix A: “Careers in Marketing” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century

Copyright Atomic Dog Publishing, 2007 Overview (1) Marketing career opportunities are extensive and diversified. Many marketing positions give a lot of responsibility to people early in their careers. Thus, a marketing career is excellent preparation for a path to top management positions in all types of organizations. Marketing offers opportunities for people with varying educational backgrounds.

Copyright Atomic Dog Publishing, 2007 Overview (2) A marketing background can also train a person to operate his or her own business. Jobs in marketing are growing at a much more rapid rate than those in other occupational categories.

Copyright Atomic Dog Publishing, 2007 Marketing Career Paths

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