Kapi’olani Community College Art 155 Information Architecture In-class Presentation Week 2B

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Calendar

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Quiz  Please put your books away and get ready for our first quiz.  Teams will be selected and the rules will be explained.  The losing team will have one extra assignment to do at the end of the semester.  Individual grading will only pertain to class participation.  In other words, your performance during the quizzes (whether you answer correctly or not) will not affect your grade. However, your participation during the quizzes will be noted and this will affect your class participation grade which is 20% of your final grade for the course.

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Brainstorm Session  We will look at the web sites that everyone has chosen to evaluate over the next couple of weeks  We will look at them in a brainstorming fashion  What is a brainstorm?  “A method by which any ideas are put forward and then reviewed at a later stage. For example if you have an assignment topic, the process of identifying main concepts and compiling a list of keywords is known as brainstorming.”  Part of a process where “all ideas are thrown onto the table, and all interested parties are invited to provide input. No ideas are removed in this stage since the complete system picture has not yet been decided upon. There will be a time to pare out features from the system, but this is not the time to do it.”  “a thinking skills strategy in which a two or more people generate and list ideas about a particular subject without stopping to examine the merit of each thought. After the list is completed, the ideas are discussed and evaluated.”

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Lesson  Brief Discussion of Chapters 2 & 3  The “who”: defining your target audience  Age  Gender  Income  Education  Occupation  Computer experience  + anything else you think may be important  Differences (user preferences, browsers, hardware, etc.)  

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Lesson  Some tips for constructing a creative brief  Use Microsoft Word (or other word processing application capable of making.doc files).  Be brief (1-2 pages)  Optional: Use visuals (i.e. screenshots) to help describe certain aspects of your brief (existing look & feel, competitors, etc.)  If you choose to include images, be sure to pay attention to the file size of your document. Do not exceed 1MB.

Art 155 :: Information Architecture :: Week 2 :: B In-class Presentation :: Assignment  Creative Brief  Assignment: Conduct preliminary research on your web site and put together a creative brief. Your creative brief should include the following:  Project Title  Project Summary  PRIMARY OBJECTIVE!!!  Target Audience  Competition/competitors  Assets needed  Existing look and feel  What else is important?  Format: 8.5”x11”.doc (Microsoft word document). Post a link to the word document on your class web page before class begins.  Reading:  Read Chapter 2 Pgs on User Scenarios (heads up: in the weeks ahead we will be creating three unique user scenarios)  Read Chapter 3 Pgs on User Needs Analysis & Objectives due ::