Www.mdx.ac.uk Middlesex University Marketing and Communication Presentation Chrisy Savva Carol Desborough.

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Presentation transcript:

Middlesex University Marketing and Communication Presentation Chrisy Savva Carol Desborough

Middlesex Presentation Contents Higher Education Challenges Middlesex History Campuses International Strategy

Middlesex UK Higher Education “Universities must adapt to new times, to new sorts of courses, to new ways of delivering and teaching.” Lord Mandelson First Secretary of State (11 Feb, 2010)

Middlesex History

Middlesex Hendon Campus

Middlesex Trent Park Campus

Middlesex Campuses Mauritius LondonDubai

Middlesex Dubai Campus

Middlesex Mauritius Branch

Middlesex Challenges 1.PR crisis with UK Visa changes (read)read 2.UK and EU student recruitment post tuition fee hike (read)read 3.2 year UG degrees under the Bologna Process (read)read

Middlesex Social Media Tools MDX Play Student Portal Facebook Twitter Customer Relationship Management SystemCustomer Relationship Management

Middlesex International Strategy International Recruitment Strategy is de- centralised Regional Offices Network Offshore campus developments Work Based Learning

Middlesex Today 22,000 students in the UK Over 2500 staff in the UK 9,000 students studying on collaborative programmes around the world 1,500 students at Middlesex campuses abroad 35% international and EU students 2 Queens Award for Enterprise for International Trade 5 Schools

The Queen’s Award For Enterprise Queen Elizabeth II of the United Kingdom with Professor Michael Driscoll, Vice-Chancellor, in 2003

Middlesex Schools School of Engineering & Information Sciences School of Health & Social Sciences Middlesex University Business School School of Arts & Education Institute of Work Based Learning

ANY QUESTIONS