IPad. Apple Inc. United States April 3, 2010 Features 0.5” thin Multi-touch screen 140,000 apps Wi-Fi 3G 1.5 pounds.

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Presentation transcript:

iPad

Apple Inc. United States April 3, 2010

Features 0.5” thin Multi-touch screen 140,000 apps Wi-Fi 3G 1.5 pounds

Price ($$) of the iPad Product versioning Price discrimination Additional value-add Competitive pricing iPad ModelPrice 16 GB WiFi onlyUSD 499 WiFi + 3GUSD GB WiFi OnlyUSD 599 WiFi + 3GUSD GB WiFi OnlyUSD 699 WiFi + 3GUSD 829 iPad ModelPrice 16 GB WiFi onlyUSD WiFi + 3GUSD GB WiFi OnlyUSD WiFi + 3GUSD GB WiFi OnlyUSD WiFi + 3GUSD

Competition Samsung Galaxy Tab TouchPad

Marketing and Pricing Decisions Consumer’s POV – prices of substitutes – taste factors Producer’s POV – the changes in the number of sellers of tablets – price elasticity of demand

VIDEOS Introduction of the iPad – feature=related feature=related Ideas to develop marketing strategies for the iPad – s&feature=related s&feature=related – 4IW64&feature=related 4IW64&feature=related

Sources ipad-in-fourth-quarter-researcher-says.html ipad-in-fourth-quarter-researcher-says.html

Done by: Hui Xuan Vicki Chuan Yuan Jodi Hui Fen Li Jing