1. Done By: Michelle Joe Yee Ting Xuan Tze Chun Huey Shyuan Nhi

2. When did iPad first originated? How is the Price of iPad determined? Related/ Associated Products for iPad Marketing and Pricing Decisions –E–Emergence of New Products –I–Increased Competition

3. 3 April 2010 in US

4. Determined by the demand and supply forces in the market economy. Market equilibrium occurs at a price where quantity demanded equals to the quantity supplied. At market equilibrium, there is no tendency for the price or output to change.

5. iPad is considered a luxury good Relatively price elastic Producers' objective: Maximise their profits Increase prices to increase their total revenue

6. Complimentary Products of iPad: –i–iPad Camera Connecting Kit –A–Apple VGA Adapter –A–Apple Composite AV Cable –i–iPad Smart Cover –i–iCade –i–iPad mixer

7. Emergence of New Products Consumer’s Point of View Producer’s Point of View Increased Competition Consumer’s Point of View Producer’s Point of View

8. Emergence of New Products

9. Increased Competition

10. The End