REVIEW
includes the cultivation, processing, and sale of fruits, nuts, vegetables, ornamental plants, and flowers Horticulture
the science and practice of growing, harvesting, storing, designing, and marketing flowering plants Floriculture:
Floriculture is a branch of ______________. Horticulture
2. The U.S. per capita consumption of floral products is? a) $15 per person b) $100 per person c) $325 per person d) $67 per person
Answer The U.S. per capita consumption of floral products is? D. $67 per person
3. What are the average annual florist sales? a) $29,000 b) $45,000 c) $290,000 d) $4,500,000
Answer What are the average annual sales for a florist? C. $290,000
1. What is the top floral buying holiday in the U.S.? a) Mother’s Day b) Valentine’s Day c) Christmas/ Hanukkah d) Easter/ Passover
Answer What is the top floral buying holiday in the U.S.? C. Christmas/ Hanukkah
4. What 3 states grow/sell the most floral products? a) New York, Pennsylvania, Illinois b) California, Florida, Michigan c) Texas, Ohio, New Jersey d) North Carolina, Mississippi, Washington
Answer What 3 states grow/sell the most floral products? B. California, Florida, Michigan
7. Who is the largest retail marketer of fresh flowers in the US? Tipton Hurst Kroger Greenbrier Super Center Wal-Mart
Who is the largest retail marketer of fresh flowers in the US? Kroger
5. The annual floral sales across the nation is almost $________. a) $200,000 b) $2 million c) $20 million d) $20 billion
Answer The annual floral sales across the nation is almost $________. D. $20 Billion
6. Which country is the top importer of fresh cut flowers to the U.S.? a) Colombia b) Canada c) Holland d) Mexico
Answer Which country is the top importer of fresh cut flowers to the U.S.? A. Colombia
B. Types of Flower Shops (cont.) shop is located in general merchandise chain store or grocery store. These shops are cash and carry operations and do not offer delivery service. Mass-Market
Often in high traffic areas and open to a walkway Stem Shop
a flower shop, which caters to an elite clientele such as wealthy private party and corporate accounts Carriage Trade shop-
a traditional type of retail flower shop offering a wide variety of services and products. Full Service Shop-
target a particular need in the market by specializing in one segment of the industry Specialty Shops
B. Types of Flower Shops (cont.) are cash and carry operations and offer a wide variety of flowers by the single stem or bunch Stem Shop
B. Types of Flower Shops (cont.) is a shop which concentrates on specialty and party work for an exclusive client base. Studio Operation
B. Types of Flower Shops (cont.) the wholesaler purchases good from around the world and sells to the retail florist rather than to the general public Wholesale florist-
It may operate out of a warehouse without a storefront since most sales are made on location Studio Operation
B. Types of Flower Shops (cont.) - a shop which is purchased from a parent company and operated according to the company’s rules and regulations. Franchise
Example: a shop specializing in weddings located next to a bridal shop Specialty Shop
What type of shop? Stem Shop
What type of shop? Full Service
What type of shop does this look like? Full Service
B. Types of Flower Shops (cont.) Local Shops in the Greenbrier area 1. Daisy-A-Day Full Service 2. Greenbrier Super Center Mass-Market 3. Flowers by Jenny Leigh Full Service 4. Greenbrier Floral Design Full Service
Unit 1 Continued
C. Career Opportunities Why would anyone work in retail florist shop?