Acquiring A Web Presence Caroline Leibinger Jimmy Neyhart Joey Tuma

Internet Protocol - IP Provides unique global addresses amongst computers Provides unique global addresses amongst computers Much like a phone number or street addresses for internet connected devices Much like a phone number or street addresses for internet connected devices Uniquely identifies specific computers/network devices on a network Uniquely identifies specific computers/network devices on a network Connectionless protocol, doesn’t need a prior connection before a host sends packets Connectionless protocol, doesn’t need a prior connection before a host sends packets

IP Addresses Limited availability of static IP addresses Limited availability of static IP addresses Internet service providers use Dynamic Host Configuration Protocol to assign dynamic IP addresses Internet service providers use Dynamic Host Configuration Protocol to assign dynamic IP addresses  Temporary identifier during current internet sessions (much like a temporary phone number) Static IP addresses are used for devices such as Servers which require a continues internet connection Static IP addresses are used for devices such as Servers which require a continues internet connection

Availability of IP Addresses Availability of IP addresses is decreasing due to spread of computers Availability of IP addresses is decreasing due to spread of computers IPv4 uses 32-bit addresses IPv4 uses 32-bit addresses IPv6 uses 128-bit addresses IPv6 uses 128-bit addresses  Provides more combinations of unique addresses

Dynamic Host Configuration Protocol (DHCP) Set of rules used by communication devices such as computer, routers, or network adapters to obtain IP Addresses Set of rules used by communication devices such as computer, routers, or network adapters to obtain IP Addresses Insures all IP Addresses are unique Insures all IP Addresses are unique Allows for network admin to distribute from a central point Allows for network admin to distribute from a central point  Automatically distributes IP addresses when a computer is plugged into a different location on a network Distribute very short IP address leases for users that don’t require a permanent connection Distribute very short IP address leases for users that don’t require a permanent connection

Link between IP Address and Domain Names There are more websites then servers There are more websites then servers Hypertext transfer protocol (HTTP) specifies the name being used Hypertext transfer protocol (HTTP) specifies the name being used This allows one server with one IP address to provide different sites for different domains This allows one server with one IP address to provide different sites for different domains A hostname is a domain name assigned to a host A hostname is a domain name assigned to a host A hostname is translated into an IP address via the local host file A hostname is translated into an IP address via the local host file A host file – provides a map from the hostname to the IP Address A host file – provides a map from the hostname to the IP Address

What does a Web Browser do? Web browsers (the client) communicate with Web servers primarily using HTTP (hypertext transfer protocol) to fetch webpages. Web browsers (the client) communicate with Web servers primarily using HTTP (hypertext transfer protocol) to fetch webpages. HTTP allows Web browsers to submit information to Web servers as well as fetch Web pages from them. HTTP allows Web browsers to submit information to Web servers as well as fetch Web pages from them.

Web Hosting Companies that provide space on a server Companies that provide space on a server Companies own the server Companies own the server Companies provide internet connectivity Companies provide internet connectivity Client dependent on space and internet connectivity Client dependent on space and internet connectivity In-house or Outsourcing In-house or Outsourcing

Free vs. Paid-for Hosting Free Hosting Free Hosting You will have their advertisements on your website. You will have their advertisements on your website. Good way to start out initially for a small company. Good way to start out initially for a small company.Example:Bravenet Free hosting space – 50 MB Free hosting space – 50 MB Free website builders Free website builders

Free vs. Paid-for Hosting Paid-for web hosting can be a very inexpensive in the long run by outsourcing the hosting services for your website as it grows Paid-for web hosting can be a very inexpensive in the long run by outsourcing the hosting services for your website as it growsExample: Host Monster $5.95/month $5.95/month 300 GB of hosting space 300 GB of hosting space Lots of extras Lots of extras

How do you get Content for your Website? Create it yourself Create it yourself Hire content providers Hire content providers Syndicate/license content from others Syndicate/license content from others

Syndicating or Licensing Content Syndication Syndication Quality content Quality content Provided by experts Provided by experts Reasonable Costs Reasonable Costs  Content displayed on other partner websites in return for a payment Licensing Licensing Quality content Quality content Specified period Specified period Licensing fee Licensing fee

Building a Content Rich Website Content Rich WebsiteContent Rich Website Freelance authors Freelance authors Writers-on-contract Writers-on-contract Pay-per-word Pay-per-word Full time authors Regular salary Can be expensive Total Words Cost Per Word Total Cost (USD) 1,0007.5c$75 5,0007c$350 15,0006.5c$975 WebpageSm. WebsiteMed. WebsiteLg. Website 1 page2-4 pages5-10 pages11-20 pages $ $ $ $

Ownership Appropriate ownership/licenses Appropriate ownership/licenses to all copyrighted content Text Text Photos Photos Software Software All rights must be transferred to you All rights must be transferred to you Stated in sales contract Stated in sales contract Domain name registered with your company Domain name registered with your company Person who registered it, may leave the company Person who registered it, may leave the company

Content Shells Plug-in your information Plug-in your information Sites are already linked together Sites are already linked together Open-source – free Open-source – free Possible monthly fee Possible monthly fee

Discoverability using Search Engines Register with the search engine Register with the search engine Google Google Yahoo Yahoo Starting at $1,800 (one time fee) Starting at $1,800 (one time fee) Top 10 Search Results Top 10 Search Results Provide expert search engine optimization of your Web site. Provide expert search engine optimization of your Web site. Provide site analysis and keyword research. Provide site analysis and keyword research.

Discoverability using Pay-Per-Click Get listed on search engines with pay per click advertising Get listed on search engines with pay per click advertising Purchase key words Purchase key words Pay for clicks cents for each click Pay for clicks cents for each click $99.00 set up fee $99.00 set up fee Quickly reach targeted customers Quickly reach targeted customers Control your budget with a choice of plans Control your budget with a choice of plans They do all the work for you They do all the work for you

Web Transactions Must use HTTPS Must use HTTPS refers to the combination of a normal HTTP with a Secure Sockets Layer (SSL) transport mechanism. refers to the combination of a normal HTTP with a Secure Sockets Layer (SSL) transport mechanism.

Web Transactions Google Checkout Works directly with customer credit cards Works directly with customer credit cards Sends invoices automatically Sends invoices automatically Tracks sales Tracks sales Comprehensive fraud protection program Comprehensive fraud protection program

Web Transactions PayPal Accepts all major credit cards Accepts all major credit cards Less user friendly integration process Less user friendly integration process