Marketing & Networking Strategies for Today 5/21/10
Nancy Hernandez President and Founder of ABRAZO Multicultural Marketing Award winning agency UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal Milwaukee native B2B, B2C, B2B2C experience Account services, creative service, media planning & buying, public relations, market research
Why is marketing necessary? Reach and win new customers Tell your story Customer satisfaction
Traditional Strategies Print Radio TV Outdoor Direct Mail
Traditional Strategies DIFM Barriers to Entry = $
Today’s Environment Digital Media Social Media Linkedin Facebook Twitter SEO Viral Sponsorship/Event
Today’s Environment DIFM DIY
Today’s Environment AJ Bombers
Today’s Environment
Today’s Environment Requires resources Have a plan Understand your customer and where they are Marketing champion Eventually transitions to DIFM
Thank you! QUESTIONS?