MARKETING ON THE INTERNET The Internet includes a number of data networks set-up by companies and organizations, the World Wide Web and e- mail, plus a.

Slides:

Advertisements

Similar presentations

Principles of Information Systems, Sixth Edition The Internet, Intranets, and Extranets Chapter 7.

Advertisements

2 An Overview of Telecommunications and Networks Telecommunications: the _________ transmission of signals for communications (home net) (home net)

Chapter 15 The Third Component: Powerful Networks.

1 Chapter 3 Introduction to Electronic Commerce. 2 Learning Objectives In this chapter, you will learn about: The basic elements of electronic commerce.

ELC 498 Course Overview DAY 2 Technological Drivers of Change.

Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Technology Education Copyright © 2006 by The McGraw-Hill Companies,

SESSION 9 THE INTERNET AND THE NEW INFORMATION NEW INFORMATIONTECHNOLOGYINFRASTRUCTURE.

MSIS 110: Introduction to Computers; Instructor: S. Mathiyalakan1 The Internet, Intranets, and Extranets Chapter 7.

Internet basics, Browsers, application, advantages and disadvantages, architecture, WWW, URL, HTML Week 10 Mr. Mohammed Rahmath.

Internet Basics مهندس / محمد العنزي

What is E-Commerce? Section 8.1. What is E-commerce? E-commerce is the exchange of goods, services, information, or other businesses through electronic.

CSI315 Lecture 1 WEEK 1. The Internet A world-wide network of millions of computers connected to share information and communication. The interconnected.

1 Telecommunications, the Internet, Intranets, and Extranets CSC101 SECTIONS 01 & 02.

Principles of Information Systems, Sixth Edition The Internet, Intranets, and Extranets Chapter 7.

The Internet and E-Commerce Back to Table of Contents.

Course code: ABI 204 Course Name: Introduction to E-Commerce

The Internet for Business Alex Khassin am.net, division of AM Computers.

Web Mastering Module Internet Fundamentals. What is the Internet? –Global network of networks –Communicating using same set of rules (protocols/languages)

Internet Technology I د. محمد البرواني. Project Number 3 Computer crimes in the cybernet Computer crimes in the cybernet Privacy in the cybernet Privacy.

Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Technology Education Copyright © 2006 by The McGraw-Hill Companies,

11/12: The Internet: E-Commerce & E-Business What is the Internet? –Parts of the Internet –Internet & WWW basics –Searching the WWW Benefits of the Internet.

First things, First Do you belong in here? – 10 – 12 – Comp. Discovery or Keyboard/Comp Apps – Do you have any experience with Web Page Design?????

HCIMA Unit 3 The Internet Revolution and Electronic Tools Next slide.

Operating Systems Concepts 1/e Ruth Watson Chapter 12 Chapter 12 Introduction to the Internet Ruth Watson.

ZData hierarchy (Figure 6.1) ybit - smallest piece of data ybyte – character yfield - group of bytes yrecord - related fields yfile - related records ydatabase.

The Internet and World Wide Web Robert T. Grauer

Business Information System. Marketing Information System Functions of marketing are concerned with- – planning, promotion, sales of existing products.

Introduction to the Internet Your Name Goes Here.

How did the internet develop?. What is Internet? The internet is a network of computers linking many different types of computers all over the world.

Microsoft Office XP Illustrated Introductory, Enhanced Started with Internet Explorer Getting.

COMM 3353: Communication Web Technologies I Chapter 7a: Advertising Chapter 7a: Advertising

The Internet. Network - Collection of computers and devices connected together via communications devices Internet - Worldwide collection of networks.

ELECTRONIC COMMERCE, STRATEGY & MANAGEMENT (COM350)

Chapter 2 The Internet and the World Wide Web. 2 Objectives Brief history Internet Access Six Internet Services –Web – –Chat (instant messenger)

I NTERNET BASICS, B ROWSERS, APPLICATION, ADVANTAGES AND DISADVANTAGES, ARCHITECTURE, WWW, URL, HTML Week 10 Mr. Mohammed Rahmath.

Overview: Electronic Commerce Electronic Commerce, Seventh Annual Edition.

Principles of Information Systems, Sixth Edition 1 The Internet, Intranets, and Extranets Chapter 7.

A Brief History of the Internet: The Timeline 1958: ARPA, the Advanced Research Projects Agency, is created by the U.S. Defense Department in response.

CHAPTER 7 THE INTERNET AND INTRANETS 1/11. What is the Internet? 2/11 Large computer network ARPANET (Dept of Defense) It is international and growing.

Intranets, Extranet, Internet and Portals Prof. Sujata Rao Lesson 15.

1 Chapter 7 E-Commerce The Internet, Intranets, and Extranets.

© 2003 Prentice Hall, Inc.4-1 Chapter 4 Telecommunications and the Internet Information Systems Today Leonard Jessup & Joseph Valacich.

Unit 1, Lesson 3 Internet History AOIT Computer Networking Copyright © 2008–2013 National Academy Foundation. All rights reserved.

Your Name Your Class.  Is a network of networks  Began in 1969 as ARPANET (Advanced Research Projects Agency Network)  No central authority and thus.

CSCI-235 Micro-Computers in Science The Internet and World Wide Web.

Electronic Commerce Semester 1 Term 1 Lecture 7. Introduction to the Web The Internet supports a variety of important tools, such as file transfer, electronic.

Chapter 1 Introduction to Electronic Commerce. Traditional Commerce and Electronic Commerce To many people, the term electronic commerce means shopping.

Information Networks. Internet It is a global system of interconnected computer networks that link several billion devices worldwide. It is an international.

5.04 Demonstrate the use of technology in promotion.

(class #2) CLICK TO CONTINUE done by T Batchelor.

E-Business Infrastructure PRESENTED BY IKA NOVITA DEWI, MCS.

The Internet & World Wide Web

5.04 Demonstrate the use of technology in promotion

5. The Internet and the World Wide Web

Chapter 2: Introduction to Electronic Commerce

The World Wide Web and the Internet Extended Learning Module B

8. The Internet: Electronic Commerce & Electronic Business.

The Internet and the World Wide Web

10. THE INTERNET: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS

The Internet and the World Wide Web

Unit# 5: Internet and Worldwide Web

A worldwide system of interconnected computer networks.

5.04 Demonstrate the use of technology in promotion

5.04 Demonstrate the use of technology in promotion

5.04 Demonstrate the use of technology in promotion

Internet and the world wide web (www)

Internet, the Web, and E-commerce

Presentation transcript:

MARKETING ON THE INTERNET The Internet includes a number of data networks set-up by companies and organizations, the World Wide Web and e- mail, plus a multitude of proprietary networks that are gravitating to the web »Lindgren 2000

HISTORY OF THE INTERNET Vannevar Bush, VP of MIT -- visionary; appointed by Franklin Roosevelt Ted Nelson (1965): XANADU >had the theoretical underpinnings of hypertext US Dept. of Defense: ARPANET (Advanced Research Projects Agency Network)>>used the TCP/IP (Transmission Control Protocol/Internet Protocol)

HISTORY OF THE INTERNET(2) NSFnet (National Science Foundation) 1989: Time Bernes-Lee of CERN (European Particle Physics Lab)>> –HTML(HyperText Markup Language) –URL (Uniform Resource Locator) –HTTP (Hypertext Transport Protocol) >>important elements of todays internet

REQUIREMENTS FOR GROWTH OF THE INTERNET Electronic Commerce –businesses have to develop electronic commerce intranets and extranets that connect to the internet Network Server Growth –Internet hosts or Internet Service Providers (ISP): 1000 in 1990>>>90 million in Jan, 1999 Sufficient number of consumers must have access to the internet

IMPROVING BUSINESS PRACTICES USINGTHE INTERNET REDUCED COSTS –FedEx>>customer service costs –CISCO>>up to date information on products; for frontline employees and customers –GE>>analysis of the supply chain –Online data versus printed information (especially important for direct marketers) –Market expansion is much easier, faster, and less expensive

IMPROVING BUSINESS PRACTICES USINGTHE INTERNET (2) INVENTORY REDUCTION –implementation of Just-in-Time delivery systems>>Amazon.com IMPROVED CUSTOMER SERVICE FedEx; CISCO; Wells Fargo Bank MARKET/PRODUCT DEVELOPMENT OPPORTUNITIES –24 hours; global reach; small or large company

TYPES OF INTERNET SITES Company/Brand Sites –info. about co. and its brands; history, mission, financial statements; how to use products; stock quotes Service Sites –to provide customer service interface; to reduce customer service costs –Banks, FedEx, UPS

TYPES OF INT. SITES (2) Selling sites –Amazon.com;L.L.Bean>>to actually sell –promotional sites –DaimlerChrysler Site>>to move potential buyer closer to purchase Information sites –revenue through subscription (WSJ); Advertising (search engines like Yahoo); or to express presence (CNNSI, New York Times)

BENEFITS OF INTERNET MARKETING Increase presence and brand equity Develop prospective customer into customer>> move toward purchase; internet is pull oriented, not push oriented Improve customer service Information transfer>>easier to send and collect information Supports direct marketing

DRAWBACKS OF INTERNET MARKETING Limited target audience –around 73 mill. users in the US (1999) –what about others? Resistance to change –concern about Internet security –need more consumer education, warranties and other security measures

MARKETING INSIGHTS ON THE INTERNET Selling on the web is interactive Promotion on the web is pull-oriented Exchange of information is key –two way flow Sites must do more than just sell –need assessment, information, assistance, etc. Size and location are no longer obstacles to success