New Orleans: Off the Bead’n Path GBA 578 Dennis-Michael Broussard.

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Presentation transcript:

New Orleans: Off the Bead’n Path GBA 578 Dennis-Michael Broussard

Purpose  Type of Site – Information  Positives & Opportunities to Improve  Description of Company

Target Market  Demographics  Young Adults headed to N.O.  Demands  Information for traveling  Meeting Market Needs

Competitor Analysis  Other Companies  Inclusion Explanation  Evaluate Challenges and Opportunities

Website Design Proposal  Content and Organization  Site Structure  Visual Considerations  Process Flow  Special Features  Redesign

Website Testing & Marketing  Methods of Evaluation  Browsers  AST Test  Promotional Activities

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