© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 1 Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies NITM International.

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© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 1 Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies NITM International Seminar Series A series of Seminars for Executives & Managers NITM, Dublin, September 17th, 2003 Frank Wagner & Flavius Sturm Fraunhofer Institute for Industrial Engineering

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 2 Agenda Introduction Strategic Management for SMEs “Navigating in Turbulent Times” Business and Technology Strategies Portfolio, Balanced Scorecards and other Tools How Scenarios and Roadmaps can help (Cases) Business and Technology Scouting

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 3 Continuous Technology Scouting & Monitoring Tech. Scouting Report e.g.DELPHI Study Technology Field A Technology Field C Technology Field B Newsgroups, Mailing lists Monitoring Instruments Tech. Scouting Set- up INPUT for R&D Tech. Monitoring Interview guidelines Process steps Tips and Tricks Network of Experts Database Tech. Selection & Assessment Technology Owner Clear Responsibility Databank Maintenance Network Expansion Cont. Interviews Customized Monitoring Instruments Technology Evaluation Focus Technologies Delphi-Repetition Technology knowledge Transfer Product Ideas

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 4 Presentation of a Scouting and Early Warning System A System for Supporting the Management of Relevant Future-Oriented Knowledge and Strategic Early Warning © ScMI AG ( / IMIG GmbH ( In cooperation with:

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 5 System Administration Decide Structure Filter Interlink Think ahead Interprete Scan Observe Information base (News from Magazines, Books, Websites, Customer Feedback etc.) Early warning architecture (Themes, topics) Dynamic Network (Factors) Future Knowledge (Trends, Scenarios) Decisions Building Blocks of the my4Sight-System © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 6 System Administration Decide Structure Filter Interlink Think ahead Interprete Scan Observe Information base (News from Magazines, Books, Websites, Customer Feedback etc.) Early warning architecture (Themes, topics) Dynamic Network (Factors) Future Knowledge (Trends, Scenarios) Decisions Building Blocks of the my4Sight-System © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 7 The message view System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 8 System Administration Decide Structure Filter Interlink Think ahead Interprete Scan Observe Information base (News from Magazines, Books, Websites, Customer Feedback etc.) Early warning architecture (Themes, topics) Dynamic Network (Factors) Future Knowledge (Trends, Scenarios) Decisions Building Blocks of the my4Sight-System © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 9 Overview on all themes & topics System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 10 View on a theme and its topics System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 11 The topic view (Factor perspective) System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 12 The topic view (trend perspective) System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 13 System Administration Decide Structure Filter Interlink Think ahead Interprete Scan Observe Information base (News from Magazines, Books, Websites, Customer Feedback etc.) Early warning architecture (Themes, topics) Dynamic Network (Factors) Future Knowledge (Trends, Scenarios) Decisions Building Blocks of the my4Sight-System © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 14 The factor view (news perspective) System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 15 Cross-linking of factors (impact matrix) System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 16 Cross-linking factor analysis 1/2 System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 17 Cross-linking factor analysis 2/2 System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 18 Factor map System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 19 System Administration Decide Structure Filter Interlink Think ahead Interprete Scan Observe Information base (News from Magazines, Books, Websites, Customer Feedback etc.) Early warning architecture (Themes, topics) Dynamic Network (Factors) Future Knowledge (Trends, Scenarios) Decisions Building Blocks of the my4Sight-System © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 20 The trend view 1/2 System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 21 The trend view 2/2 System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 22 Trend portfolio System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 23 Scenario Pros & Cons System Administration Information Base Early Warning Architecture Dynamic Network Future Knowledge Decisions © ScMI AG ( / IMIG GmbH (