How to write your Businessplan Mats Danielsson Kungl Tekniska Högskolan September 2007

Executive summary (1 page) purpose of the plan, business opportunity, business model, market, product/service, technology, management, summary of five years income statement, profit, head count, required capital

Customer need and Business opportunity Product or service idea and technology description, end users and customers. Value proposition.

Your advantage can be: -More environmentally friendly -less costly -less time-consuming -safer -easier to use -smaller -quieter -more comfortable or attractive

Business Strategy and Key milestones Plan how to outmaneuver the competition Show cumulative head count and cash need for the following milestones: proof-of-principle prototype, prototype for product, serial production

Marketing plan Ideal customer Market segmentation and size of markets Channels of distribution Strategic partners (Business model,) branding plan Sales strategy and plans Customer support Five-years sales forecast Competition, positioning and unfair advantage

Business model definition “ A business model is a conceptual tool that contains a big set of elements and their relationships and allows expressing the business logic of a specific firm. It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relationship capital, to generate profitable and sustainable revenue streams. ” — Osterwalder, Pigneur and Tucci (2005

Operations plan Engineering plan Web site plan Manufacturing/outsourcing plan Facilities and administration plan

Management and key personnel Organization Staffing plan and head count projections (Detailed resumes of leadership) Incentive compensation program Company culture plan

Financial Projections Overview and key assumptions Five year forecast (Income statement) (Balance sheet) Cash-flow statement

Risks and Mitigating Actions

Your Businessplan Max 10 pages – can be shorter All important issues should be adressed – no big questionmarks No obvious flaws or errors Should look professional NDA possible to arrange? A ”pass” may be a step in the direction towards a succesful business but it is of course not even close to a guarantee